MTU Library Catalogue

Syndetics cover image
Image from Syndetics

International business : the challenges of globalization / John J. Wild.

By: Wild, John J [author.].
Contributor(s): Wild, Kenneth L [author.].
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education, [2016]Copyright date: ©2016Edition: Eighth edition, Global edition.Description: 460 pages : color illustrations, color maps ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292095042; 1292095040.Subject(s): International business enterprises -- Management | International tradeDDC classification: 658.049
Contents:
Part 1: Global business environment -- Globalization -- Part 2: National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- Part 3: International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- Part 4: The international financial system -- International financial markets -- International monetary system -- Part 5: International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00162535
General lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00161226
Total holds: 0

Enhanced descriptions from Syndetics:

Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Includes bibliographical references (pages 432-436) and indexes.

Part 1: Global business environment -- Globalization -- Part 2: National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- Part 3: International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- Part 4: The international financial system -- International financial markets -- International monetary system -- Part 5: International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

CIT Module MGMT 9004 - Core reading.

CIT Module MGMT 6043 - Core reading.