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Innovation management and new product development / Paul Trott.

By: Trott, Paul [author.].
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Pearson Education Limited / Financial Times Prentice Hall, 2012Copyright date: ©2012Edition: Fifth edition.Description: xxviii, 620 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273736561 .Subject(s): Technological innovations -- Management | Industrial management | Product managementDDC classification: 658.575
Contents:
Part one Innovation management: Innovation management: an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Part two Turning technology into business: Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R&D projects -- Open innovation and technology transfer -- Part three New product development: Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process.
Summary: This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism's, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.575 (Browse shelf(Opens below)) 1 Available 00161318
Total holds: 0

Enhanced descriptions from Syndetics:

This booknbsp;is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

The subject of innovation management is often treated as a series of separate specialism#146;s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.

Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.

As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.nbsp;This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

Includes bibliographical references and index.

Part one Innovation management: Innovation management: an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Part two Turning technology into business: Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R&D projects -- Open innovation and technology transfer -- Part three New product development: Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process.

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism's, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

CIT Module MGMT 8008 - Core reading

Table of contents provided by Syndetics

  • Part 1 Innovation management
  • Chapter 1 Innovation Management: An Introduction
  • Chapter 2 Entrepreneurship and Market Adoption
  • Chapter 3 Managing Innovation within Firms
  • Chapter 4 Process Innovation and Operations Management
  • Chapter 5 Imitation, Counterfeit Products and Intellectual Property
  • Part 2 Managing Technology and Knowledge
  • Chapter 6 Managing Organisational Knowledge
  • Chapter 7 Strategic Alliances and Networks
  • Chapter 8 Knowledge Transfer and Open Innovation in Innovation
  • Chapter 9 Management of Research & Development
  • Chapter 10 Managing R&D projects
  • Part 3 New Product/Service Development
  • Chapter 11 Product & Brand Strategy
  • Chapter 12 New Product Development
  • Chapter 13 New Service Development
  • Chapter 14 Packaging and Product Development
  • Chapter 15 The Role of Market Research In New Product Development
  • Chapter 16 Practical Steps to Help Innovation and New Product Development

Author notes provided by Syndetics

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.