Motion graphic design : applied history and aesthetics / Jon Krasner.
By: Krasner, Jon S [author.]
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Material type: 
BookPublisher: Burlington, MA ; London : Focal Press, 2013Copyright date: ©2013Edition: Third edition.Description: xv, 525 pages : color illustrations ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780240821139 (paperback).Subject(s): Animation (Cinematography) | Television graphicsDDC classification: 006.696 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 006.696 (Browse shelf(Opens below)) | 1 | Available | 00162509 | |
| General lending | MTU Bishopstown Library Lending | 006.696 (Browse shelf(Opens below)) | 1 | Available | 00162508 |
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Enhanced descriptions from Syndetics:
Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.
Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.
This new edition has been updated to include:
Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbookThis is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.
Includes index.
A brief history of motion graphics -- Motion graphics in film -- Motion graphics in television -- Motion graphics in interactive media -- Motion graphics in public spaces -- Motion literacy -- Kinetic images and typography -- The pictorial composition -- The sequential composition -- Conceptualization -- Animation processes -- Motion graphics compositing -- Motion graphics sequencing.
CIT Module MMED 6011 - Core reading
Author notes provided by Syndetics
Jon Krasner is a Professor of Graphic Design at Fitchburg State University. Holding an M.F.A. in painting from Pratt Institute and an M.F.A. in graphic design from Boston University, he has been able to synthesize the disciplines of painting, print, animation, and music composition. Professor Krasner brings a unique perspective to the classroom that emphasizes experimentation, aesthetic sensitivity, and critical reasoning. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.