MTU Library Catalogue

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Foundations of marketing / John Fahy and David Jobber.

By: Fahy, John, 1962- [author].
Contributor(s): Jobber, David, 1947- [author].
Material type: materialTypeLabelBookPublisher: London : McGraw-Hill Education, [2015]Copyright date: ©2015Edition: Fifth edition.Description: xix, 358 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077167950 (paperback); 0077167953 (paperback).Subject(s): MarketingDDC classification: 658.8
Contents:
Part 1: The market-led organization -- The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Market segmentation, targeting and positioning -- Part 2: Creating customer value -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Part 3: Delivering and managing customer value -- Distribution: Delivering customer value -- Integrated marketing communication 1: mass communications techniques -- Integrated marketing communications 2: Direct communications techniques -- Digital marketing.
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00218128
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Checked out CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 29/10/2026 00218126
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00218127
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00218124
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00218125
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00213844
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00213845
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00213846
3 day loan MTU Bishopstown Library Desk Loan 658.8 (Browse shelf(Opens below)) 1 Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00161221
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available CIT module MRKT 6001 - Core reading, CIT module MRKT 6004 - Core reading, CIT module MRKT 6005 - Core reading, CIT module MRKT 6008 - Core reading, CIT module MRKT 6009 - Core reading. 00161224
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) Available 38888000929731
General lending MTU Kerry North Campus Library First Floor Main 658.8 FAH (Browse shelf(Opens below)) Checked out 05/12/2022 38888000922819
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) Available 38888000903223
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) 0 Available 38888000791768
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) 0 Available 38888000791776
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) 0 Available 38888000791784
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) 0 Available 38888000791800
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) Available 38888000791818
Total holds: 0

Includes bibliographical references and indexes.

Part 1: The market-led organization -- The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Market segmentation, targeting and positioning -- Part 2: Creating customer value -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Part 3: Delivering and managing customer value -- Distribution: Delivering customer value -- Integrated marketing communication 1: mass communications techniques -- Integrated marketing communications 2: Direct communications techniques -- Digital marketing.

CIT Module MRKT 6001 - Core reading.

CIT Module MRKT 6004 - Core reading.

CIT Module MRKT 6005 - Core reading.

CIT Module MRKT 6008 - Core reading.

CIT Module MRKT 6009 - Core reading.