MTU Library Catalogue

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Entrepreneurship for everyone : a student textbook / Robert Mellor, with Gary Coulton, Anne Chick, Antonia Bifulco, Noha Mellor and Alan Fisher.

By: Mellor, Robert B [author].
Contributor(s): Coulton, Gary [author] | Chick, Anne [author] | Bifulco, Antonia, 1955- [author] | Mellor, Noha, 1969- [author] | Fisher, Alan [author].
Material type: materialTypeLabelBookPublisher: London ; Thousand Oaks, CA : Sage Publications Ltd., 2009Copyright date: ©2009Description: xiv, 242 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1412947766 (paperback); 9781412947763 (paperback).Subject(s): Entrepreneurship | Industry | EntrepreneurshipAdditional physical formats: Electronic version: Entrepreneurship for everyone : a student textbook. DDC classification: 658.421 | 338.04 ENT Also available in electronic form.Summary: Specifically written for students who do not have a strong business theory background, 'Entrepreneurship for Everyone' brings alive the crucial issues for understanding this dynamic field.
Holdings
Item type Current library Call number Copy number Status Notes Barcode
General lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available MTU Cork Module AGRI 8008 - Supplementary reading. 00162510
General lending MTU Kerry North Campus Library Ground Floor Main 338.04 ENT (Browse shelf(Opens below)) Available 38888000731681
General lending MTU Kerry North Campus Library Ground Floor Main 338.04 ENT (Browse shelf(Opens below)) Available 38888000731673
Total holds: 0

Enhanced descriptions from Syndetics:

′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick

Not everyone who wants to study entrepreneurship has a theoretical background in business.

Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Includes bibliographical references and index.

Specifically written for students who do not have a strong business theory background, 'Entrepreneurship for Everyone' brings alive the crucial issues for understanding this dynamic field.

MTU Cork Module MGMT 8006 - Core reading.

Also available in electronic form.

Table of contents provided by Syndetics

  • Part A Principles
  • Developing People and Competencies
  • The Economics of Entrepreneurship and Innovation
  • Promoting Creativity
  • Part B Practice
  • Gaining Strategic Advantage
  • The Marketing Plan
  • The Business Plan
  • Part C Context
  • Intellectual Capital
  • Knowledge Management
  • Presentation Technique
  • Part D Specialisms
  • Technical Innovation
  • The Biotechnology Revolution
  • Green Entrepreneurship
  • A Sustainable Development Challenge
  • Enterprise in Health and Social Care
  • Journalism and Media Entrepreneurs
  • General Characteristics of the Creative Arts
  • Part E Action
  • Growing the Venture