International business : a managerial perspective, Ricky Griffin.
By: Griffin, Ricky W [author.]
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Contributor(s): Pustay, Michael W [author.]
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Material type:
BookPublisher: Harlow, Essex : Pearson Education, [2015]Copyright date: ©2015Edition: Eighth edition.Description: 624 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated ISBN: 9781292018218 (paperback).Subject(s): International business enterprises -- Management| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.049 (Browse shelf(Opens below)) | 1 | Available | 00161890 |
Enhanced descriptions from Syndetics:
For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Includes bibliographical references and indexes.
An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting, and political environments -- The role of culture -- Ethics and social responsibility in international business -- International trade and investment -- The international monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- Internatioanal strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- International marketing -- International operations management -- International financial management -- International human resource management and labor relations.
CIT Module PLAC6017 - Core reading.