International business : the new realities, Tamer Cavusgil, Gary Knight and John Riesenberger.
By: Cavusgil, S. Tamer [author.]
.
Contributor(s): Knight, Gary A [author.] | Riesenberger, John R [author.].
Material type: 
BookPublisher: Boston : Pearson Education, [2017]Copyright date: ©2017Edition: Fourth edition; Global edition.Description: 544 pages : color illustrations, graphs, maps ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292152837 (paperback); 1292152834 (paperback).Subject(s): International business enterprises -- Management | International tradeDDC classification: 658.049 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.049 (Browse shelf(Opens below)) | 1 | Available | 00161393 |
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Enhanced descriptions from Syndetics:
For courses in Business.
International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The 4th Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
Includes bibliographical references and indexes.
Part 1: Foundation concepts -- Introduction: what is international business? -- Globalization of markets and the internationalization of the firm -- Part 2: The environment of international business -- The cultural environment of international business -- Ethics, corporate social responsibility, sustainability and governance in international business -- Theories of international trade and investment -- Political and legal systems in national environments -- Government intervention and regional economic integration -- Understanding emerging markets -- The international monetary and financial environment -- Financial management and accounting in the global firm -- Part 3: Strategy and opportunity assessment -- Strategy and organization in the international firm -- Global market opportunity assessment -- Part 4: Entering and working in international markets -- Exporting and global sourcing -- Foreign direct investment and collaborative ventures -- Licensing, franchising and other contractual strategies -- Part 5: Functional area excellence -- Marketing in the global firm -- Human resource management in the global firm.
CIT Module MGMT 7075 - Core reading.