MTU Library Catalogue

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Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

By: Pride, William M, 1942- [author.].
Contributor(s): Hughes, Robert James, 1946- [author.] | Kapoor, Jack R, 1937- [author.].
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., [2002]Copyright date: ©2002Edition: Seventh edition.Description: xxxi, 645 pages : color illustrations, tables, graphs ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780618115938 (hardback); 0618115935 (hardback).Subject(s): Industrial management -- United States | Business enterprises -- United States | Business | ManagementDDC classification: 650
Contents:
Part I: The environment of business -- Exploring the world of business -- Being ethical and socially responsible -- Exploring global business -- Part II: Trends in business today -- Navigating the world of e-business -- Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- Part III: Management and organisation -- Understanding the management process -- Creating a flexible organisation -- Producing quality goods and services -- Part IV: Human resources -- Attracting and retaining the best employees -- Motivating and satisfying employees -- Enhancing union-management relations -- Part V: Marketing -- Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Wholesaling, retailing and physical distribution -- Developing integrated marketing communications -- Part VI: Information for business strategy and decision making -- Acquiring, organizing and using information -- Using accounting information -- Part VII: Finance and investment -- Understanding money, banking and credit -- Mastering financial management -- Understanding securities, markets and investments.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 650 (Browse shelf(Opens below)) 1 Available 00179886
Total holds: 0

Includes bibliographical references and indexes.

Part I: The environment of business -- Exploring the world of business -- Being ethical and socially responsible -- Exploring global business -- Part II: Trends in business today -- Navigating the world of e-business -- Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- Part III: Management and organisation -- Understanding the management process -- Creating a flexible organisation -- Producing quality goods and services -- Part IV: Human resources -- Attracting and retaining the best employees -- Motivating and satisfying employees -- Enhancing union-management relations -- Part V: Marketing -- Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Wholesaling, retailing and physical distribution -- Developing integrated marketing communications -- Part VI: Information for business strategy and decision making -- Acquiring, organizing and using information -- Using accounting information -- Part VII: Finance and investment -- Understanding money, banking and credit -- Mastering financial management -- Understanding securities, markets and investments.