MTU Library Catalogue

Exporting for profit / Ken Mills.

By: Mills, Ken.
Material type: materialTypeLabelBookPublisher: Dublin : Merrion Publications, 1985Description: 160 p. ; 21 cm. + pbk.Subject(s): Export marketing -- Handbooks, manuals, etcDDC classification: 658.848
Contents:
Introduction -- What is export marketing? -- Why do countries export? -- Ireland as an exporter -- Are we ready? -- Where to start -- Coras Trachtala Teo - The Irish export board -- Differences, difficulties and implications -- Market selection -- Market segmentation -- Market research -- Desk research -- Field research -- Distribution channels -- Foreign languages -- Adapting the product -- Packaging -- Promotion -- Sales manual -- Pricing -- Terms of trade -- Foreign currencies -- How to get paid -- Factoring -- Sales administration -- Transport and documentation -- Insurance -- Sales forcasting -- Marketing plan -- Product launch -- After the launch.

Cover title: Exporting for profit : a step by step guide to exporting for Irish companies.

Includes index.

Introduction -- What is export marketing? -- Why do countries export? -- Ireland as an exporter -- Are we ready? -- Where to start -- Coras Trachtala Teo - The Irish export board -- Differences, difficulties and implications -- Market selection -- Market segmentation -- Market research -- Desk research -- Field research -- Distribution channels -- Foreign languages -- Adapting the product -- Packaging -- Promotion -- Sales manual -- Pricing -- Terms of trade -- Foreign currencies -- How to get paid -- Factoring -- Sales administration -- Transport and documentation -- Insurance -- Sales forcasting -- Marketing plan -- Product launch -- After the launch.