MTU Library Catalogue

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Marketing on a tight budget : an action guide to low cost business growth / Patrick Forsyth.

By: Forsyth, Patrick [author.].
Material type: materialTypeLabelBookPublisher: London : Kogan Page Limited, 2000Copyright date: ©2000Description: x, 242 p. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749432632 (paperback).Subject(s): Marketing | Marketing -- Economic aspectsDDC classification: 658.802
Contents:
A blueprint for success -- Telling the world -- Promotion by post -- Sales promotion -- Making an exhibition of yourself -- Face-to-face persuasion -- On your feet -- Selling at a distance -- Creating sales without leaving your desk -- Systems to assist sales -- The one hour marketing plan.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.802 (Browse shelf(Opens below)) 1 Available 00179905
Total holds: 0

Enhanced descriptions from Syndetics:

Marketing is essential for the growth of any business. But business-generating activities cost money -- real money! -- paid out in advance with no guarantee that they will bring in results that will repay and exceed the money spent.

Includes bibliographical references (page 240) and index.

A blueprint for success -- Telling the world -- Promotion by post -- Sales promotion -- Making an exhibition of yourself -- Face-to-face persuasion -- On your feet -- Selling at a distance -- Creating sales without leaving your desk -- Systems to assist sales -- The one hour marketing plan.