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Franchising hospitality services / edited by Conrad Lashley and Alison Morrison.

Contributor(s): Lashley, Conrad [editor.] | Morrison, Alison J [editor.].
Material type: materialTypeLabelBookSeries: Hospitality, leisure, and tourism series: Publisher: Oxford ; Boston : Butterworth/Heinmann, 2000Copyright date: ©2000Description: xviii, 274 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750647728 (paperback).Subject(s): Hospitality industry -- Management | Franchises (Retail trade)DDC classification: 338.4
Contents:
Part one: Franchising organization and debates -- History and development / Christina Fulop -- Franchising research: a failed literature? / Stuart Price -- Entrepreneurs or intrapreneurs? / Alison Morrison -- Empowered franchisees? / Conrad Lashley -- Financial fundamentals / Alison Morrison and Angus Macmillan -- Part two: Franchising at sub-sector level -- Catering / Stephen Ball -- Hotels / Stephen Taylor -- Licensed retail / Conrad Lashley and Guy Lincoln -- Travel trade and transport / Lesley Pender -- The case of McDonald's Restaurants Limited / Conrad Lashley.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 338.4 (Browse shelf(Opens below)) 1 Available 00179967
Total holds: 0

Enhanced descriptions from Syndetics:

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Includes bibliographical references and index.

Part one: Franchising organization and debates -- History and development / Christina Fulop -- Franchising research: a failed literature? / Stuart Price -- Entrepreneurs or intrapreneurs? / Alison Morrison -- Empowered franchisees? / Conrad Lashley -- Financial fundamentals / Alison Morrison and Angus Macmillan -- Part two: Franchising at sub-sector level -- Catering / Stephen Ball -- Hotels / Stephen Taylor -- Licensed retail / Conrad Lashley and Guy Lincoln -- Travel trade and transport / Lesley Pender -- The case of McDonald's Restaurants Limited / Conrad Lashley.

Table of contents provided by Syndetics

  • Editors and contributing authors (p. ix)
  • Foreword (p. xi)
  • Preface (p. xiii)
  • Part 1 Franchising Organization and Debates
  • 1 An introduction (p. 3)
  • What is franchising? (p. 4)
  • Franchising and the theory of the firm (p. 5)
  • Why franchise? (p. 7)
  • Towards a 'unified' theory of franchising (p. 11)
  • Franchising and the McDonald's Corporation (p. 12)
  • 2 History and development (p. 22)
  • Why franchising has come about (p. 25)
  • Measuring the size of the franchise industry (p. 29)
  • Franchisor/franchisee relationship (p. 30)
  • Future trends in franchising (p. 36)
  • 3 Franchising research: a failed literature? (p. 44)
  • How has the franchise literature failed? (p. 50)
  • Lack of academic contribution (p. 52)
  • Inappropriate research methodologies (p. 58)
  • 4 Entrepreneurs or intrapreneurs? (p. 68)
  • Entrepreneurship, intrapreneurship and franchising (p. 69)
  • Franchisee as intrapreneur (p. 72)
  • Franchisor, innovation and organizational renewal (p. 74)
  • Management of intrapreneurship (p. 78)
  • 5 Empowered franchisees? (p. 92)
  • The franchisor context (p. 94)
  • The franchisor organization (p. 99)
  • Managing the tensions (p. 102)
  • Barriers to empowering franchisees (p. 109)
  • 6 Financial fundamentals (p. 114)
  • Creation and development of a franchise system (p. 115)
  • Franchisee financial considerations (p. 123)
  • Obtaining funds (p. 126)
  • Financial performance (p. 133)
  • Part 2 Franchising at Sub-Sector Level
  • 7 Catering (p. 145)
  • Size, significance and growth (p. 147)
  • Methods of involvement (p. 151)
  • Success, failure and expectations (p. 157)
  • Internationalization (p. 163)
  • 8 Hotels (p. 170)
  • An anatomy of hotel franchising (p. 171)
  • Modal choice in the international hotel industry (p. 176)
  • Hotel franchising in action (p. 185)
  • 9 Licensed retail (p. 192)
  • Recent background (p. 194)
  • Interpretations of franchising (p. 202)
  • Franchisee profile (p. 209)
  • Pertinent management issues (p. 210)
  • 10 Travel trade and transport (p. 219)
  • Retail travel agencies (p. 221)
  • Scheduled airlines (p. 226)
  • Franchising as a strategy (p. 232)
  • Organizational arrangements (p. 237)
  • 11 The case of McDonald's Restaurants Limited (p. 244)
  • Operating system (p. 247)
  • Franchise arrangements (p. 250)
  • Selecting franchisees (p. 255)
  • The franchise experience (p. 259)
  • Index (p. 267)