MTU Library Catalogue

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Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich.

By: Fenich, George G [author].
Material type: materialTypeLabelBookSeries: Always Learning: Publisher: Harlow, Essex : Pearson Education Ltd., [2016]Copyright date: ©2016Edition: Fourth edition; Global edition.Description: xiv, 306 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292093765 (paperback); 1292093765 (paperback).Subject(s): Hospitality industry | Special events industry | Special events -- Management | Congresses and conventions -- ManagementAdditional physical formats: Electronic version:.: Meetings, expositions, events and conventions : an introduction to the industry.DDC classification: 394.2 Also available in electronic form.
Contents:
Part 1: Introduction -- Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC) -- Meeting, Exhibition, Event and Convention Organizers and Sponsors -- Part 2: Key players -- Destination Marketing Organizations (DMOs) -- Meeting and convention venues -- Exhibitions -- Service contractors -- Destination management companies -- Special events management -- Part 3: Important elements in meeting, exposition, event and convention planning -- Planning and producing MEEC gatherings -- Food and beverage -- Legal issues in the MEEC industry -- Technology and the meeting professional -- Green meetings and social responsibility -- International aspects in MEEC -- Putting it all together.

Enhanced descriptions from Syndetics:

For use in events and convention management courses

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the 4th Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.

Part 1: Introduction -- Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC) -- Meeting, Exhibition, Event and Convention Organizers and Sponsors -- Part 2: Key players -- Destination Marketing Organizations (DMOs) -- Meeting and convention venues -- Exhibitions -- Service contractors -- Destination management companies -- Special events management -- Part 3: Important elements in meeting, exposition, event and convention planning -- Planning and producing MEEC gatherings -- Food and beverage -- Legal issues in the MEEC industry -- Technology and the meeting professional -- Green meetings and social responsibility -- International aspects in MEEC -- Putting it all together.

CIT Module MGMT9046 - Core reading.

Also available in electronic form.