Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University.
By: Fenich, George G [author.]
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Material type: 
BookPublisher: Boston : Pearson, [2015]Copyright date: ©2015Description: xvii, 218 pages ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292071749.Subject(s): Hospitality industry -- Management | Congresses and conventions -- Planning | Meetings -- Planning | Special events -- Planning | Special events -- ManagementDDC classification: 394.2 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 394.2 (Browse shelf(Opens below)) | 1 | Available | 00162368 |
Enhanced descriptions from Syndetics:
For courses in meeting, event, and convention planning.
Current, concise, and insightful--a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience--for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.Includes index.
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
CIT Module MGMT9046 - Core reading.