MTU Library Catalogue

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How to use graghic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / Michael Bierut

By: Bierut, Michael [author.].
Material type: materialTypeLabelBookPublisher: London : Thames & Hudson, 2015Copyright date: ©2015Description: 320 pages : color illustrations, photographs ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780500518267 (hardback).Subject(s): Graphic designDDC classification: 741.6
Contents:
How to be a graphic designer in the middle of nowhere -- How to think with your hands -- How to destroy the world with graphic design -- How to have an idea -- How to transcend style -- How to create identity without a logo -- How to invent a town that was always there -- How to work for free -- How to raise a billion dollars -- How to win a close game -- How to be good -- How to run a marathon -- How to avoid the obvious -- How to avoid doomsday-- How to be fashionably timeless -- How to cross cultures -- How to behave in church -- How to disorient an architect -- How to put a big sign on a glass building without blocking the view -- How to make a museum mad -- How to judge a book -- How to make a mark -- How to squash a vote -- How to travel through time -- How to pack for a long flight -- How to have fun with a brown cardboard box -- How to shut up and listen -- How to top the charts -- How to convince people -- How to get where you want to be -- How to investigate a murder -- How to be who you are -- How to get the passion back -- How to make news -- How to set a table -- How to survive on an island -- How to design two dozen logos at once -- How to save the world with graphic design.

Enhanced descriptions from Syndetics:

A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

How to be a graphic designer in the middle of nowhere -- How to think with your hands -- How to destroy the world with graphic design -- How to have an idea -- How to transcend style -- How to create identity without a logo -- How to invent a town that was always there -- How to work for free -- How to raise a billion dollars -- How to win a close game -- How to be good -- How to run a marathon -- How to avoid the obvious -- How to avoid doomsday-- How to be fashionably timeless -- How to cross cultures -- How to behave in church -- How to disorient an architect -- How to put a big sign on a glass building without blocking the view -- How to make a museum mad -- How to judge a book -- How to make a mark -- How to squash a vote -- How to travel through time -- How to pack for a long flight -- How to have fun with a brown cardboard box -- How to shut up and listen -- How to top the charts -- How to convince people -- How to get where you want to be -- How to investigate a murder -- How to be who you are -- How to get the passion back -- How to make news -- How to set a table -- How to survive on an island -- How to design two dozen logos at once -- How to save the world with graphic design.

CIT Module ARTS 6003 - Supplementary reading.

Author notes provided by Syndetics

Michael Bierut's career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale's School of Art and a fellow of its School of Management.