Leisure services marketing / Merlin Stone.
By: Stone, Merlin [author.]
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Material type: 
BookPublisher: Surrey : Croner Publications, 1990Copyright date: ©1990Description: 227 pages : graphs, tables ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1854520741 (paperback); 9781854520746 (paperback).Subject(s): Leisure industry -- Marketing | Recreation centers -- Marketing | Sales & marketing | Hospitality & service industriesDDC classification: 790.0698 | 790.0698 STO | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 790.0698 (Browse shelf(Opens below)) | 1 | Available | 00180034 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 790.0698 STO (Browse shelf(Opens below)) | 1 | Available | 38888000336440 |
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| 790.0698 LEA Leisure marketing / | 790.0698 LEA Leisure marketing / | 790.0698 LEA Leisure marketing / | 790.0698 STO Leisure services marketing / | 790.072 VEA Research methods for leisure and tourism: a practical guide / | 790.072 VEA Research methods for leisure and tourism: a practical guide / | 790.1 REC Recall : games of the past sports for today / |
Enhanced descriptions from Syndetics:
This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.
Includes index.
The marketing process in detail -- Analysing customers -- Managing market analysis and targeting -- Key trends in leisure service markets -- Marketing objectives and strategy: the principles -- Applying strategic marketing concepts -- The marketing mix-brands and product policy -- The marketing mix-pricing, promotion and distribution -- Marketing in operation -- Case studies.
This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.