Visual research : an introduction to research methods in graphic design / Ian Noble and Russell Bestley.
By: Noble, Ian [author.]
.
Contributor(s): Bestley, Russell [author.].
Material type: 
BookSeries: Required reading range. Course reader: Publisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing PIc, [2016]Copyright date: ©2016Edition: 3rd edition.Description: 226 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781474232906 (paperback).Subject(s): Graphic arts -- Research | Design -- Research | Graphic arts -- Study and teachingDDC classification: 741.6072 | Item type | Current library | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.6072 (Browse shelf(Opens below)) | 1 | Available | CIT Module DESI 8003 - Core reading. CIT Module DESI 8015 - Core reading. CIT Module ARTS 6003 - Core reading. | 00162018 |
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Enhanced descriptions from Syndetics:
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
Includes bibliographical references (page 218) and index.
Introduction -- Why and how? -- Design literacy -- Analysis and proposition -- Visual research analytical tools -- Theory in practice -- Audience and message -- Process and materials -- Synthesis.
CIT Module ARTS 6003 - Core reading.
CIT Module ARTS 6004 - Core reading.