Enhanced descriptions from Syndetics:

Design intuitive navigation for the ideal user experience

Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

Fresh perspectives and examples New chapter on mobile usability Still short, profusely illustrated...and best of all--fun to read

If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites.

"After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."

--Jeffrey Zeldman, author of Designing with Web Standards

Table of contents provided by Syndetics

• Preface About this edition (p. vi)
• Introduction Read me first (p. 2)
• Throat clearing and disclaimers
• Guiding Principles
• Chapter 1 Don't make me think! (p. 10)
• Krug's First Law of Usability
• Chapter 2 How we really use the Web (p. 20)
• Scanning, satisficing, and muddling through
• Chapter 3 Billboard Design 101 (p. 28)
• Designing for scanning, not reading
• Chapter 4 Animal, Vegetable, or Mineral? (p. 42)
• Why users like mindless choices
• Chapter 5 Omit needless words (p. 48)
• The art of not writing for the Web
• Things You Need to Get Right
• Chapter 6 Street signs and Breadcrumbs (p. 54)
• Designing navigation
• Chapter 7 The Big Bang Theory of Web Design (p. 84)
• The importance of getting people off on the right foot
• Making Sure You Got Them Right
• Chapter 8 "The Farmer and the Cowman Should Be Friends" (p. 102)
• Why most arguments about usability are a waste of time, and how to avoid them
• Chapter 9 Usability testing on 10 cents a day (p. 110)
• Keeping testing simple-so you do enough of it
• Larger Concerns and Outside Influences
• Chapter 10 Mobile: It's not just a city in Alabama anymore (p. 142)
• Welcome to the 21st Century.
• You may experience a slight sense of vertigo
• Chapter 11 Usability as common courtesy (p. 164)
• Why your Web site should be a mensch
• Chapter 12 Accessibility and you (p. 172)
• Just when you think you're done, a cat floats by with buttered toast strapped to its back
• Chapter 13 Guide for the perplexed (p. 182)
• Making usability happen where you live
• Acknowledgments (p. 192)
• Index (p. 196)

Reviews provided by Syndetics

CHOICE Review

Krug's popular book on web usability is now in its third edition (2nd ed., 2005; 1st ed., 2000), featuring new examples and a chapter on mobile applications. The title says it all: users should not have to think when navigating a website. Usability consultant and educator Krug (Advanced Common Sense) contends that any ambiguity in navigation or links will frustrate users. He stresses the importance of doing usability tests to help solve design issues and that usability testing can be done on a small scale. Like its predecessor, this edition's chapters are divided into four sections. The first section, "Guiding Principles," covers the basics of usability. The second section, "Things You Need to Get Right," addresses the importance of good navigation and the importance of the home page. The third section, "Making Sure You Got Them Right," focuses on usability testing. The final section, "Larger Concerns and Outside Influences," touches on mobile considerations, accessibility, and how to convince one's boss to do usability studies. This is an enjoyable read with a friendly, conversational tone, providing readers a good perspective on usability. Valuable for anyone involved in the creation of user interfaces. Summing Up: Highly recommended. All levels/libraries. J. E. Brandon Michigan State University

Author notes provided by Syndetics

Steve Krug managed to labor happily in near-total obscurity as a highly respected usability consultant until the publication of the first edition of Don't Make Me Think. Ten years later, he finally gathered enough energy to write another book: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense, is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching black-and-white movies from the '30s and '40s. To learn more about Steve and all his doings, please visit him at www.stevekrug.com or follow @skrug on the Twitter.