MTU Library Catalogue

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Retail marketing.

By: Ennis, Sean, 1957- [author.].
Material type: materialTypeLabelBookPublisher: Maidenhead, Berkshire : McGraw-Hill Education, [2016]Copyright date: ©2016Description: xx, 360 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077157654 (paperback); 0077157656 (paperback).Subject(s): Retail trade | Marketing researchDDC classification: 658.87 | 658.87 ENN
Contents:
Part 1: The customer -- Retail marketing: an introduction -- Understanding the retail consumer -- Part 2: Supply chain issues -- Retailing and its role in the supply chain -- Managing retailer-supplier relationships within the supply chain -- Part 3: Retail marketing strategy -- Managing the selling environment -- Retail brand strategy -- Managing customer service -- Retail location strategy -- Designing and implementing retail pricing strategy -- Designing and implementing effective marketing communications strategies -- Retailing and sustainability -- Retailing and internationalization strategy: development and implementation -- Retailing: the impacts of social and technological change.
List(s) this item appears in: MTU Kerry New Books Semester 1 2025/2026
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General lending MTU Bishopstown Library Lending 658.87 (Browse shelf(Opens below)) 1 Available 00161944
General lending MTU Kerry North Campus Library First Floor Main 658.87 ENN (Browse shelf(Opens below)) Available 38888000964621
General lending MTU Kerry North Campus Library First Floor Main 658.87 ENN (Browse shelf(Opens below)) Available 38888000959159
General lending MTU Kerry North Campus Library First Floor Main 658.87 ENN (Browse shelf(Opens below)) Checked out 21/05/2026 38888000959167
Total holds: 0

Includes bibliographical references and indexes.

Part 1: The customer -- Retail marketing: an introduction -- Understanding the retail consumer -- Part 2: Supply chain issues -- Retailing and its role in the supply chain -- Managing retailer-supplier relationships within the supply chain -- Part 3: Retail marketing strategy -- Managing the selling environment -- Retail brand strategy -- Managing customer service -- Retail location strategy -- Designing and implementing retail pricing strategy -- Designing and implementing effective marketing communications strategies -- Retailing and sustainability -- Retailing and internationalization strategy: development and implementation -- Retailing: the impacts of social and technological change.

CIT Module MRKT 6017 - Core reading.