MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Advertising, literature and print culture in Ireland, 1891-1922 / John Strachan and Claire Nally.

By: Strachan, John (John R.), 1961-.
Contributor(s): Nally, Claire, 1979- [author].
Material type: materialTypeLabelBookPublisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2012Copyright date: ©2012Description: xi, 310 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780230298736 (hardback).Subject(s): Advertising -- Ireland -- history | Advertising, Magazine -- Ireland -- history | Popular literature -- Ireland -- history and criticism | National characteristics in literature | National characteristics, Irish -- history | Literature and society -- Ireland -- history | Consumption (Economics) -- Ireland -- historyDDC classification: 659.13209415
Contents:
Introduction -- Part I: advertising in Ireland 1850-1914 -- Part II: Print culture -- Part III: 'High' culture -- Part IV: Advertising in Ireland 1914-1922.
Holdings
Item type Current library Call number Status Barcode
General lending MTU Bishopstown Library Lending 659.13209415 (Browse shelf(Opens below)) Available 00213707
Total holds: 0

Enhanced descriptions from Syndetics:

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Bibliography: (pages 283-293) and index.

Introduction -- Part I: advertising in Ireland 1850-1914 -- Part II: Print culture -- Part III: 'High' culture -- Part IV: Advertising in Ireland 1914-1922.

Table of contents provided by Syndetics

  • List of Illustrations (p. vi)
  • Acknowledgements (p. x)
  • Introduction (p. 1)
  • Part I Advertising in Ireland 1850-1914
  • Prologue - The Irish Advertising Scene from the 1850s to the 1880s (p. 19)
  • 1 Advertising and the Nation in the Irish Revival (p. 37)
  • Part II Print Culture
  • 2 The Shan Van Vocht (1896-1899) and The Leader (1900-1936): National Identity in Advertising (p. 61)
  • 3 The Sinn Féin Depot and the Selling of Irish Sport (p. 88)
  • 4 The Lady of the House (1890-1921): Gender, Fashion and Domesticity (p. 108)
  • 5 Unionism, Advertising and the Third Home Rule Bill-1911-1914 (p. 137)
  • Part III 'High' Culture
  • 6 Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture (p. 159)
  • 7 Consumerism and Anti-Commercialism: The Yeatses, Print Culture and Home Industry (p. 178)
  • Part IV Advertising in Ireland 1914-1922
  • 8 Advertising, Ireland and the Great War (p. 205)
  • Coda - From the Armistice to the Saorstát (p. 237)
  • Notes (p. 245)
  • Bibliography (p. 283)
  • Index (p. 294)

Author notes provided by Syndetics

John Strachan is Professor of English Literature at the University of Northumbria, UK. His books include Advertising and Satirical Culture in the Romantic Period (2007) and, with Alison O'Malley-Younger, Ireland at War and Peace (2011). He is Associate Editor of the Oxford Companion to English Literature and a Fellow of the Royal Historical Society.
Claire Nally is Lecturer in Twentieth-Century English Literature at the University of Northumbria, UK. Her published work includes Envisioning Ireland: W. B. Yeats's Occult Nationalism (2009); Naked Exhibitionism: Gender, Performance and Public Exposure, edited with Angela Smith (2012); and W. B. Yeats's 'A Vision': Explications and Contexts, edited with Matthew Gibson and Neil Mann (2012).