The design entrepreneur : turning graphic design into goods that sell / Steven Heller and Lita Talarico
By: Heller, Steven [author]
.
Contributor(s): Talarico, Lita [author].
Material type: 
BookSeries: Design field guides: Publisher: Beverly, Mass : Rockport Publishers, 2011Copyright date: ©2008Description: 240 pages : color illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1592537065 (paperback); 9781592537068 (paperback).Subject(s): Commercial art | Graphic arts | Entrepreneurship -- Handbooks, manuals, etc | New business enterprises -- Handbooks, manuals, etcDDC classification: 741.60688 | Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.60688 (Browse shelf(Opens below)) | Available | DESI8003 - Core Reading | 00162610 | |
| General lending | MTU Bishopstown Library Lending | 741.60688 (Browse shelf(Opens below)) | Available | DESI8003 - Core Reading | 00162613 |
Enhanced descriptions from Syndetics:
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.
Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more.
Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished.
Includes bibliographical references (pages 233-236) and index.
Introduction: The 'I can do it all' generation -- Conceiving ideas -- From idea to product -- Cataloging ideas: viable products produced by designers -- Online resources.
Presents profiles on graphic designers who have started their own businesses, including discussions about their reasons for starting a business and the process of conceptualizing, producing, and marketing their services.
CIT module DESI 8003 - Core reading.
Author notes provided by Syndetics
Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.He lives in New York City.
(Bowker Author Biography)