MTU Library Catalogue

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Sustainable marketing / Barry Emery.

By: Emery, Barry.
Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson, 2012Copyright date: ©2012Description: xix, 316 pages : color illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273723288 (paperback).Subject(s): Green marketingDDC classification: 658.8
Contents:
Sustainable marketing -- The backdrop to sustainability -- Understanding attitudes towards consumption and sustainability -- The evolution of sustainable segmentation -- Motivating behavioural change -- Reconciling product sustainability -- Addressing supply chain sustainability -- Communicating sustainability -- Managing sustainable change -- The future for sustainability : raising the game, changing the game.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT Module MGMT 9019 - Core reading. 00213922
Total holds: 0

Enhanced descriptions from Syndetics:

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing.

The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market.

Key themes covered in the book include:

Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle

Includes bibliographical references and index.

Sustainable marketing -- The backdrop to sustainability -- Understanding attitudes towards consumption and sustainability -- The evolution of sustainable segmentation -- Motivating behavioural change -- Reconciling product sustainability -- Addressing supply chain sustainability -- Communicating sustainability -- Managing sustainable change -- The future for sustainability : raising the game, changing the game.

CIT Module MGMT 9019 - Core reading.