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#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / Gary Vaynerchuk.

By: Vaynerchuk, Gary [author].
Material type: materialTypeLabelBookPublisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2016]Copyright date: ©2016Description: xviii, 362 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062273123 (hardcover); 0062273124 (hardcover).Other title: Askgaryvee | Ask Gary Vee | #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness and winning, marketing, venture capital, arbitrage, digital media, influences, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling & the New York Jets [Cover title].Subject(s): Marketing -- Miscellanea | Entrepreneurship -- Miscellanea | Social media -- MarketingDDC classification: 658.8
Contents:
Clouds and dirt -- Starting out -- Education -- Family business -- Parenting -- Hustle -- Content and context -- Jabs and right hooks -- The platforms -- Facebook ads -- Influencer marketing -- Stop with the excuses! -- Gratitude -- Leadership -- Management -- Investing -- Self-awareness -- GaryVee's guide to public speaking without shitting your pants -- Music -- Sports -- Wine -- The personal, the random, and the weird -- Question of the day -- A few words from the rest of the cast -- The #AskGaryVee show prop-word puzzle!
Summary: An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy -- and even buying wine.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available CIT Module MRKT 9025 - Core reading. 00162716
Total holds: 0

Enhanced descriptions from Syndetics:

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know--and more--about navigating the new world.

Gary Vaynerchuk--the inspiring and unconventional entrepreneur who introduced us to the concept of crush it--knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy--and even buying wine.

Whether you're planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.



How do you stand out and build something that lasts in a world that changes every day?



Social Media Marketing: Go beyond traditional methods with timely, practical advice for leveraging platforms like Twitter, Facebook, and YouTube to reach audiences and build your brand. Personal Branding: Learn how to build a personal brand that matters by providing value, earning attention, and creating opportunities for yourself, no matter your industry. Clouds and Dirt: Master Gary's core business philosophy of balancing high-level vision (the clouds) with day-to-day execution (the dirt) to stop getting stuck in the middle. Management Skills: Discover how to hire superstars, build a winning culture, and lead your team with the same empathy and accountability that grew VaynerMedia. Self-Awareness: Understand the single most important trait for success and how being honest about your strengths and weaknesses is the ultimate business strategy.

Includes index.

Clouds and dirt -- Starting out -- Education -- Family business -- Parenting -- Hustle -- Content and context -- Jabs and right hooks -- The platforms -- Facebook ads -- Influencer marketing -- Stop with the excuses! -- Gratitude -- Leadership -- Management -- Investing -- Self-awareness -- GaryVee's guide to public speaking without shitting your pants -- Music -- Sports -- Wine -- The personal, the random, and the weird -- Question of the day -- A few words from the rest of the cast -- The #AskGaryVee show prop-word puzzle!

An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy -- and even buying wine.

Table of contents provided by Syndetics

  • Acknowledgments (p. ix)
  • Introduction (p. xi)
  • Chapter 1 Clouds and Dirt (p. 1)
  • Chapter 2 Starting Out (p. 13)
  • Chapter 3 Education (p. 43)
  • Chapter 4 Family Business (p. 57)
  • Chapter 5 Parenting (p. 67)
  • Chapter 6 Hustle (p. 75)
  • Chapter 7 Content and Context (p. 97)
  • Chapter 8 Jabs and Right Hooks (p. 131)
  • Chapter 9 The Platforms (p. 149)
  • Chapter 10 Facebook Ads (p. 179)
  • Chapter 11 Influencer Marketing (p. 185)
  • Chapter 12 Stop With The Excuses! (p. 199)
  • Chapter 13 Gratitude (p. 205)
  • Chapter 14 Leadership (p. 211)
  • Chapter 15 Management (p. 231)
  • Chapter 16 Investing (p. 265)
  • Chapter 17 Self-Awareness (p. 279)
  • Chapter 18 Garyvee's Guide to Public Speaking Without Shitting Your Pants (p. 293)
  • Chapter 19 Music (p. 299)
  • Chapter 28 Sports (p. 307)
  • Chapter 21 Wine (p. 311)
  • Chapter 22 The Personal, the Random, and the Weird (p. 317)
  • Questions of the Day (p. 337)
  • A Few Words from the Rest of the Cast (p. 339)
  • The #Askgary Vee Show Prop-word Puzzle! (p. 345)
  • Index (p. 349)

Reviews provided by Syndetics

Library Journal Review

Vaynerchuk (Crush It!) is an entrepreneur, investor, and social media pioneer, among other things. Since 2006, he has been active online, building a booming business and fanbase, with extraordinary results. This book is a collection of questions the author's answered over the past decade on a variety of subjects. It is straightforward and broken into easily digestible segments, with each query followed by Vaynerchuk's response. His advice is frank, practical, and uncompromising, though encouraging. The book is largely focused on entrepreneurship, particularly what Vaynerchuk has learned from "hustling" and adapting to changing social media platforms. Very specific to his experiences or the question posed, the narrative is highly autobiographical. The inquiries are divided into topics, including standards that could be found in any business book, such as leadership, management, starting up, and marketing. Others are Vaynerchuk's thoughts on a host of other matters-education, family life, gratitude-and any other question that came his way. VERDICT The book's strength is Vaynerchuk's strong voice, and his insights into becoming a self-made entrepreneur. Readers interested in business will find those sections absorbing and informative, and fans of the man himself will enjoy the other content.-Laurel Tacoma, Strayer Univ. Lib., -Washington, DC © Copyright 2016. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Kirkus Book Review

An informative book-length question-and-answer session with a leading American entrepreneur. What began as a YouTube channel devoted to wine blossomed into a business and media success story for wine guru, angel investor, and Internet personality Vaynerchuk (Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World, 2013, etc.). From several initial long-running weblog serial programs, the author branched out into a public speaking career lecturing on effective business platforms and strategies and then developed his own digital consulting agency. Recognizing that the Q-and-A portion of his lectures drew the most interest, Vaynerchuk's first business blog, "#AskGaryVee," inspired by "entrepreneurs, executives, and dreamers," debuted in 2014 as a low-key marketing advice program and accompanying podcast, receiving widespread acclaim and an ever expanding audience. Assembling and condensing the most applicable and timeless responses from hundreds of business podcast queries, the author cleverly addresses such matters as prioritizing and maximizing key Internet platforms and how to effectively market a business to attract the most consumer interest and attention through Facebook ads ("the single best advertising digital product for entrepreneurs") and Twitter searches. Most useful for neophyte entrepreneurs is Vaynerchuk's list of strategic requirements that promise to fail-safe a business through unforeseen hardships. Similarly enlightening are his reasons for business owners to avoid automation. The book brims with trade secrets and clear-cut action plans and marketing strategies, but the author also frequently shifts his focus to stress the importance of gratitude, motivation, and achieving a beneficial work-life balance. Accessible and empowering chapters addressing self-awareness, public speaking, embracing a long-term vision, and the hallmarks of a good leader show Vaynerchuk to be a shrewd, learned businessman who effectively (and quite lengthily) dispenses "real-world advice that can be adapted and reshaped as the winds of commerce and culture shift." Tactical career wisdom essential for both budding and veteran entrepreneurs. Copyright Kirkus Reviews, used with permission.

Author notes provided by Syndetics

Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine.

In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.

(Bowker Author Biography)