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Strategic marketing management : a business process approach / Luiz Moutinho and Geoff Southern.

By: Moutinho, Luiz [author].
Contributor(s): Southern, G. (Geoff) [author].
Material type: materialTypeLabelBookPublisher: Hampshire : Cengage Learning, [2010]Copyright date: ©2010Description: xxi, 490 pages illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781844800001 (paperback); 1844800008 (paperback) .Subject(s): Marketing | Strategic planningDDC classification: 658.8 | 658.8 MOU
Contents:
Part 1: Introduction to marketing and business processes -- Marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting) -- Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: Data management processes -- Corporate structure, network and knowledge management -- Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment) -- Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition) -- Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes) -- Solutions design -- Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-business interface -- Cross-boundary and global (international) management: some considerations on recent events - Part 7: The future -- Future trends in marketing.
Holdings
Item type Current library Call number Status Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available 00181235
General lending MTU Kerry North Campus Library First Floor Main 658.8 MOU (Browse shelf(Opens below)) Available 38888000931323
Total holds: 0

Enhanced descriptions from Syndetics:

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Includes bibliographical references and index.

Part 1: Introduction to marketing and business processes -- Marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting) -- Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: Data management processes -- Corporate structure, network and knowledge management -- Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment) -- Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition) -- Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes) -- Solutions design -- Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-business interface -- Cross-boundary and global (international) management: some considerations on recent events - Part 7: The future -- Future trends in marketing.

Table of contents provided by Syndetics

  • Part I The Multinational Context
  • 1 Introduction: the enduring context of IHRM
  • 2 The Organizational context
  • 3 IHRM: sustaining international business operations
  • Part II Managing And Supporting International Assignments
  • 4 Recruiting and selecting staff for international assignments
  • 5 Training and development
  • 6 Compensation
  • 7 Re-entry and career issues
  • Part III Global Hr Issues
  • 8 HRM in the host country context
  • 9 Industrial relations
  • 10 Performance management
  • 11 IHRM trends and future challenges
  • Part IV Cases And Exercises
  • Appendix
  • Index