MTU Library Catalogue

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Electronic commerce / Gary P. Schneider.

By: Schneider, Gary P, 1952- [author].
Material type: materialTypeLabelBookPublisher: Boston, MA : Cengage Learning, [2017]Copyright date: ©2017Edition: Twelfth edition.Description: xxii, 598 pages : color illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305867819 (paperback).Subject(s): Electronic commerce | Electronic data interchange | Business enterprises -- Computer networks | Internet marketing | Electronic commerce -- ManagementDDC classification: 658.84
Contents:
Part 1: Introduction -- Introduction to electronic commerce -- Technology infrastructure: the internet and the World Wide Web -- Part 2: Business Strategies for electronic commerce -- Selling on the web -- Marketing on the web -- Business-to-business activities: improving efficiency and reducing costs -- Social networking, mobile commerce, and online auctions -- The environment of electronic commerce: legal, ethical and tax issues -- Part 3: Technologies for electronic commerce -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- Part 4: Integration -- Managing electronic commerce implementations.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) Available CIT Module INFO 6040 - Core reading. 00218226
Total holds: 0

Enhanced descriptions from Syndetics:

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Includes bibliographical references and index.

Part 1: Introduction -- Introduction to electronic commerce -- Technology infrastructure: the internet and the World Wide Web -- Part 2: Business Strategies for electronic commerce -- Selling on the web -- Marketing on the web -- Business-to-business activities: improving efficiency and reducing costs -- Social networking, mobile commerce, and online auctions -- The environment of electronic commerce: legal, ethical and tax issues -- Part 3: Technologies for electronic commerce -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronic commerce -- Part 4: Integration -- Managing electronic commerce implementations.

CIT Module INFO 6040 - Core reading.