MTU Library Catalogue

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Technology entrepreneurship [electronic book] : bringing innovation to the marketplace / Natasha Evers, James Cunningham and Thomas Hoholm.

By: Evers, Natasha [author].
Contributor(s): Cunningham, James, 1972- [author] | Hoholm, Thomas, 1973- [author].
Material type: materialTypeLabelBookPublisher: London : Red Globe Press / Macmillian Education Limited, 2021Copyright date: ©2021Edition: Second edition.Description: online resource (xxviii, 441 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9781352011180 (e-book); 9781352011173 (paperback).Subject(s): Technological innovations | EntrepreneurshipAdditional physical formats: Print version: Technology entrepreneurship : bringing innovation to the marketplaceDDC classification: 658.514 Online resources: Access eBook Also available in print form.
Contents:
Policy and environmental conditions for technology entrepreneurship -- Technology entrepreneurs and new technology ventures -- Technology transfer from universities -- Innovation and diffusion of technology in products and services -- Intellectualproperty and routes to commercialisation -- Business modelling: value creation in lean start-ups -- Market validation and analysis -- The marketing strategy -- The business plan and pitching -- Developing teams and building the organisation -- International entrepreneurship -- Funding and financing new ventures.

Includes bibliographical references and index.

Policy and environmental conditions for technology entrepreneurship -- Technology entrepreneurs and new technology ventures -- Technology transfer from universities -- Innovation and diffusion of technology in products and services -- Intellectualproperty and routes to commercialisation -- Business modelling: value creation in lean start-ups -- Market validation and analysis -- The marketing strategy -- The business plan and pitching -- Developing teams and building the organisation -- International entrepreneurship -- Funding and financing new ventures.

MGMT 6014 - Recommended reading.

Also available in print form.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.