Business adventures [electronic book] : twelve classic tales from the world of Wall Street / John Brooks.
By: Brooks, John [author]
.
Material type: 
BookPublisher: New York : Open Road Integrated Media, 2014Copyright date: ©1969 Description: online resource (iv, 459 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781497644892 (paperback); 1497644895 (paperback); 9781497640207 (e-book).Subject(s): Businesspeople -- United States -- Case studies | Corporations -- United States -- Case studies | Stock exchanges -- United States -- Case studiesAdditional physical formats: Print version: Business adventures : twelve classic tales from the world of Wall StreetDDC classification: 332.0973 Online resources: Access eBook Also available in print form. | Item type | Current library | Status | Notes | |
|---|---|---|---|---|
| eBook | MTU Online eBook | Available | MTU Cork Module - CRAF7002- Core reading |
Enhanced descriptions from Syndetics:
" Business Adventures remains the best business book I've ever read." --Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
Includes index.
The fluctuation: the little crash in '62 -- The fate of the Edsel: a cautionary tale -- The federal income tax: its history and peculiarities -- A reasonable amount of time: insiders at Texas Gulf Sulphur -- Xerox Xerox Xerox Xerox -- Making the customers whole: the death of a president -- The impacted philosophers: non-communication at GE -- The last great corner: a company called Piggly Wiggly -- A second sort of life: David E. Lilienthal, businessman -- Stockholder season: annual meetings and corporate power -- One free bite: a man, his knowledge, and his job -- In defense of sterling: the bankers, the pound, and the dollar.
MTU Cork Module - CRAF7002 - Core reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Author notes provided by Syndetics
John Nixon Brooks was born on December 5, 1920, in New York City. He grew up in Trenton, New Jersey, and graduated from Princeton University in 1942. He was in the Unites States Army Air Forces immediately following his graduation, until 1945. Brooks went to work for Time magazine, where he became a contributing editor. In 1949, he joined The New Yorker as a staff writer. At the magazine, he wrote many articles and profiles about well-known business figures of the day. These profiles included Henry Ford II, Louis Rukeyser, Robert Moses, Arthur Laffer and Richard Whitney.Brooks authored three novels, of which, The Big Wheel, published in 1949, was most notable. It described a newsmagazine similar to Time. He also published ten non-fiction books on business and finance. His best-known books were Once in Golconda: A True Drama of Wall Street, 1920-1938, about the scandal surrounding Wall Street banker Richard Whitney; The Go-Go Years, which was about Wall Street in the 1960s; and The Takeover Game about the merger mania of the 1980s.
In his later years, Brooks's writing on finance won him three Gerald Loeb Awards. He also served as vice president of PEN for four years, a vice president of the Society of American Historians and a trustee of the New York Public Library from 1978 until 1993. Brooks died on July 27, 1993, in East Hampton, New York, from complications of a stroke.
His title Business Adventures was reprinted in 2014, after it had been featured in a Wall Street Journal article as Bill Gates's favorite business book.
(Bowker Author Biography)