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The essential social media marketing handbook [electronic book] : a new roadmap for maximizing your brand, influence, and credibility / Gail Z. Martin.

By: Martin, Gail, 1962- [author].
Material type: materialTypeLabelBookPublisher: Wayne, NJ : The Career Press, [2017]Copyright date: ©2017Description: online resource ([161] pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781632650924 (paperback); 9781632659118 (e-book).Subject(s): Social media -- Marketing | Social marketingDDC classification: 658.872 Online resources: Access eBook
Contents:
Virtual and reality: how social media changed the world -- Creating a social media plan and platform -- Building credibility and gathering your tribe -- The mighty three: Facebook, Twitter, and LinkedIn -- Navigating the Google empire -- Blogging, Pinterest, Tumblr, and Instagram -- YouTube, Facebook Live, and web video -- Maximizing interest sites, Meetup, Reddit, and forums -- Internet radio and podcasting -- Kickstarter, Patreon, and GoFundMe -- Social Amplification and Gamification -- Beyond the basics -- Why you still need a website and a newsletter -- Social media, branding, and influence -- Go global, stay local -- Social media tips and tricks for authors, speakers, event planners, and content creators -- Not-for-profit and cause-focused grass roots social media -- Time in a bottle: capturing history on social media -- Conclusion: imagining the future.
Summary: "It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world -- and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before -- online video, web audio, teleseminars, and more -- plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential."-- Provided by publisherSummary: "In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility"-- Provided by publisher
Holdings
Item type Current library Call number Status
eBook MTU Online eBook 658.872 (Browse shelf(Opens below)) Available
Total holds: 0

Enhanced descriptions from Syndetics:

It's time to take the fear and frustration out of social media.

In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

Social media changed the world--and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before--online video, web audio, teleseminars, and more--plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

By using the powerful strategies in The Essential Social Media Marketing Handbook , you will:
Jump ahead of the competition.
Expand your visibility and influence as a leader in your industry.
Increase your expert credibility and create powerful new ways to collaborate.
Build your brand into a powerhouse.
Maximize your profit-making potential.

Includes bibliographical references and index

Virtual and reality: how social media changed the world -- Creating a social media plan and platform -- Building credibility and gathering your tribe -- The mighty three: Facebook, Twitter, and LinkedIn -- Navigating the Google empire -- Blogging, Pinterest, Tumblr, and Instagram -- YouTube, Facebook Live, and web video -- Maximizing interest sites, Meetup, Reddit, and forums -- Internet radio and podcasting -- Kickstarter, Patreon, and GoFundMe -- Social Amplification and Gamification -- Beyond the basics -- Why you still need a website and a newsletter -- Social media, branding, and influence -- Go global, stay local -- Social media tips and tricks for authors, speakers, event planners, and content creators -- Not-for-profit and cause-focused grass roots social media -- Time in a bottle: capturing history on social media -- Conclusion: imagining the future.

"It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world -- and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before -- online video, web audio, teleseminars, and more -- plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential."-- Provided by publisher

"In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility"-- Provided by publisher

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • Section 1 Setting the Course
  • Chapter 1 Virtual and Reality: How Social Media Changed the World (p. 13)
  • Chapter 2 Creating a Social Media Plan and Platform (p. 23)
  • Chapter 3 Building Credibility and Gathering Your Tribe (p. 33)
  • Section 2 Building a Foundation
  • Chapter 4 The Mighty Three: Facebook, Twitter, and LinkedIn (p. 53)
  • Chapter 5 Navigating the Google Empire (p. 69)
  • Chapter 6 Blogging, Pinterest, Tumblr, and Instagram (p. 73)
  • Chapter 6 YouTube, Facebook Live, and Web Video (p. 81)
  • Section 3 Level Up Your Game
  • Chapter 8 Maximizing interest Sites, Meetup, Reddit, and Forums (p. 97)
  • Chapter 9 Internet Radio and Podcasting (p. 103)
  • Chapter 10 Kickstarter, Patreon, and GoFundMe (p. 115)
  • Chapter 11 Social Amplification and Gamification (p. 125)
  • Section 4 Beyond the Basics
  • Chapter 12 Why You Still Need a Website and a Newsletter (p. 135)
  • Chapter 13 Social Media, Branding, and Influence (p. 141)
  • Chapter 14 Go Global, Stay Local (p. 153)
  • Chapter 15 Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators (p. 169)
  • Chapter 16 Not-for-Profit and Cause-Focused Grass Roots Social Media (p. 191)
  • Chapter 17 Time in a Bottle: Capturing History on Social Media (p. 209)
  • Conclusion: Imagining the Future (p. 221)
  • Resources: Cool Sites You Haven't Heard Of (p. 227)
  • Index (p. 231)
  • About the Author (p. 237)

Author notes provided by Syndetics

Gail Martin is a best-selling author, international speaker, new media marketing expert, and the owner of DreamSpinner Communications, a marketing consulting firm based in Charlotte, North Carolina. She is the author of 30 Days to Social Media Success, which was named one of the Top 5 Business books by TheWashingtonPost.com. That title was also chosen by FedEx Office and OfficeMax to be among a handful of books featured in-store, and it was also featured on LifeHack as one of 20 business books to read in 2016. Martin holds an MBA in marketing.