Encouraging participative consumerism through evolutionary digital marketing [electronic book] : emerging research and opportunities / Hans Ruediger Kaufmann and Agapi Manarioti.
By: Kaufmann, Hans Ruediger [author]
.
Contributor(s): Manarioti, Agapi [author].
Material type: 
BookSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series: Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global ; [2017]Copyright date: ©2017Description: online resource (ix, 222 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781683180128 (hardback); 9781683180173 (e-book).Subject(s): Internet marketing | Consumer behaviorDDC classification: 658.872 Online resources: Access eBook | Item type | Current library | Call number | Status | |
|---|---|---|---|---|
| eBook | MTU Online eBook | 658.872 (Browse shelf(Opens below)) | Available |
Enhanced descriptions from Syndetics:
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations.
Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Includes bibliographical references and index
E-marketing in a digitalized world -- Technological background knowledge to use the Internet as a marketing tool -- Consumers and communities -- Consumer engagement in social media platforms -- Content is king -- Towards an integrated online-offline marketing design.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Table of contents provided by Syndetics
- 1 E-Marketing in a Digitalized World (p. 1)
- 2 Technological Background Knowledge to Use the Internet as a Marketing Tool (p. 19)
- 3 Consumers and Communities (p. 54)
- 4 Consumer Engagement in Social Media Platforms (p. 95)
- 5 Content is King: The Role of Content Management in Online Marketing (p. 124)
- 6 Towards an Integrated Online-Offline Marketing Design: Integrating Knowledge Management, Multi-Channel Marketing, Big Data, and Customer Analytics (p. 155)
Author notes provided by Syndetics
Hans Ruediger Kaufmann, University of Nicosia, Cyprus.Agapi Manarioti, The Brand Love, Cyprus.