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Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics [electronic book] / edited by Jose Manuel Saiz-Alvarez.

Contributor(s): Sáiz Álvarez, José Manuel [editor.].
Material type: materialTypeLabelBookSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, 2019Copyright date: ©2019Description: online resource (xxvi, 438 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781522589396 (hardback); 9781522589402 (e-book).Subject(s): Social entrepreneurship | Internet marketing | Social marketingDDC classification: 658.872 Online resources: Access eBook
Contents:
Entrepreneurship -- A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective -- Solidarity economics entrepreneurship and social wealth -- Factors creating competitive advantage for family owned business -- Micro family business and socioeconomic development -- A model for social entrepreneurship education -- Social entrepreneurship and its competences -- Proposal of a business model based on the triple business performance -- Entrepreneurial intention among academicians in Mexico -- Affective and emotional determinants of entrepreneurial orientation within family firms -- Orange economy and digital entrepreneurship in Latin America -- The electronic obsolescence as an opportunity for social entrepreneurship -- Joint liability lending entrepreneurial development and poverty reduction -- Going beyond GDP -- Digital marketing -- Digital moms -- Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses -- Corporate social responsibility and digital marketing -- Fundraising and its impact on digital marketing for NGOs -- The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies -- Evolving faster than lightning -- Digital marketing as a communication tool in emerging businesses.
Holdings
Item type Current library Call number Status
eBook MTU Online eBook 658.872 (Browse shelf(Opens below)) Available
Total holds: 0

Enhanced descriptions from Syndetics:

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference.

The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Includes bibliographical references and index.

Entrepreneurship -- A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective -- Solidarity economics entrepreneurship and social wealth -- Factors creating competitive advantage for family owned business -- Micro family business and socioeconomic development -- A model for social entrepreneurship education -- Social entrepreneurship and its competences -- Proposal of a business model based on the triple business performance -- Entrepreneurial intention among academicians in Mexico -- Affective and emotional determinants of entrepreneurial orientation within family firms -- Orange economy and digital entrepreneurship in Latin America -- The electronic obsolescence as an opportunity for social entrepreneurship -- Joint liability lending entrepreneurial development and poverty reduction -- Going beyond GDP -- Digital marketing -- Digital moms -- Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses -- Corporate social responsibility and digital marketing -- Fundraising and its impact on digital marketing for NGOs -- The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies -- Evolving faster than lightning -- Digital marketing as a communication tool in emerging businesses.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • 1 A Theoretical Approach to the Definition of Entrepreneurship From a Multidisciplinary Perspective (p. 1)
  • 2 Solidarity Economics, Entrepreneurship, and Social Wealth (p. 23)
  • 3 Factors Creating Competitive Advantage for Family-Owned Business (p. 47)
  • 4 Micro Family Business and Socioeconomic Development: Chilean Grocery Store (p. 63)
  • 5 A Model for Social Entrepreneurship Education (p. 81)
  • 6 Social Entrepreneurship and Its Competences: Implications for Higher Education (p. 99)
  • 7 Proposal of a Business Model Based on the Triple Business Performance-E (p. 123)
  • 8 Entrepreneurial Intention Among Academicians in Mexico: A Descriptive Approach (p. 144)
  • 9 Affective and Emotional Determinants of Entrepreneurial Orientation Within Family Firms (p. 157)
  • 10 Orange Economy and Digital Entrepreneurship in Latin America: Creative Sparkles Among Raw Materials (p. 182)
  • 11 The Electronic Obsolescence as an Opportunity for Social Entrepreneurship: The Case of EEE in Manizales, Colombia (p. 204)
  • 12 Joint Liability Lending, Entrepreneurial Development, and Poverty Reduction (p. 222)
  • 13 Going Beyond GDP: The Role of Social Innovation in Building a Welfare State (p. 241)
  • 14 Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies (p. 260)
  • 15 Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses (p. 281)
  • 16 Corporate Social Responsibility and Digital Marketing (p. 293)
  • 17 Fundraising and Its Impact on Digital Marketing for NGOs (p. 310)
  • 18 The Use of Geolocalized Social Networks Information to Guide and Enhance the Design of Local Cultural and Tourist Policies (p. 321)
  • 19 Evolving Faster Than Lightning: How Is Digital Marketing Changing the Brand? The Future for Digital Marketing Tools (p. 336)
  • 20 Digital Marketing as a Communication Tool in Emerging Businesses (p. 353)