MTU Library Catalogue

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The impact of social media in marketing [electronic book] : Part 1 / edited by Anita Whiting, David Williams and Joe Hair.

Contributor(s): Whiting, Anita [editor] | Williams, David [editor] | Hair, Joseph F., Jr, 1944- [editor].
Material type: materialTypeLabelBookSeries: Qualitative Market Research: an International Journal ; v. 22, no. 1.Publisher: [Place of publication not idetified] : Emerald Publishing Limited, [2019]Description: online resource (87 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781789738896 (print); 9781789738902 (e-book) .ISSN: 13522752.Other title: Impact of social media in marketing - part 1.Subject(s): Internet marketing | Social media -- MarketingDDC classification: 658.872 Online resources: Access eBook
Contents:
Social media and brands -- Lies, brands and social media -- Consumer engagement on social media: insights from a virtual brand community -- Luxury and Twitter: an issue of the right words -- The strategic co-creation of content and student experiences in social media -- Understanding digital moms: motivations to interact with brands on social networking sites.
Summary: In this ebook we are pleased to introduce some interesting and ground-breaking research on the topics of social media, branding, brand engagement, and the phenomenon of co-creation. In keeping with the broad-based philosophy of QMR, the articles in this ebook are similarly diverse, covering a range of substantive areas and qualitative methodologies. The articles create awareness and stimulate thinking about the wide-ranging impact and influence of social media, including social network sites (SNSs), on marketing in general, and brand strategies in particular. - Provided by publisher.
Holdings
Item type Current library Call number Status
eBook MTU Online eBook 658.872 (Browse shelf(Opens below)) Available
Total holds: 0

Qualitative Market Research: an International Journal ; v. 22, no. 1

Includes bibliographical references.

Social media and brands -- Lies, brands and social media -- Consumer engagement on social media: insights from a virtual brand community -- Luxury and Twitter: an issue of the right words -- The strategic co-creation of content and student experiences in social media -- Understanding digital moms: motivations to interact with brands on social networking sites.

In this ebook we are pleased to introduce some interesting and ground-breaking research on the topics of social media, branding, brand engagement, and the phenomenon of co-creation. In keeping with the broad-based philosophy of QMR, the articles in this ebook are similarly diverse, covering a range of substantive areas and qualitative methodologies. The articles create awareness and stimulate thinking about the wide-ranging impact and influence of social media, including social network sites (SNSs), on marketing in general, and brand strategies in particular. - Provided by publisher.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.