Foundations of marketing [electronic book] / John Fahy and David Jobber.
By: Fahy, John [author]
.
Contributor(s): Jobber, David [author].
Material type: 
BookPublisher: London ; McGraw-Hill : 2022Copyright date: ©2022Edition: Seventh edition.Description: online resource (682 pages).Content type: text Media type: computer Carrier type: online resource ISBN: 9781526849007 (paperback); 1526849003 (paperback); 9781526849014 (e-book).Subject(s): MarketingAdditional physical formats: Print version: Foundations of marketingDDC classification: 658.8 Online resources: Access eBook Also available in print form.| Item type | Current library | Call number | Status | Notes | |
|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library eBook | Available | |||
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module - AGRI6010 Core Reading. MTU Cork Module MRKT6023 - Core Reading. MTU Cork Module MRKT8020-Core Reading. MTU Cork Module SPRT7020 - Core Reading. MTU Cork Module MRKT6008 - Core Reading. MTU Cork Module MMED7008 - Core Reading. MTU Cork Module MRKT6005 - Core Reading. MTU Cork Module MRKT6004 - Core Reading. MTU Cork Module MGMT7045 - Supplementary reading. |
Includes bibliographical references and index.
The market led organization -- Creating customer value -- delivering and managing customer value -- The environmental context of marketing.
MTU Cork Module MRKT6004 - Recommended reading.
MTU Cork Module MRKT6005 - Recommended reading.
MTU Cork Module MRKT6008 - Recommended reading.
MTU Cork Module MMED7008 - Recommended reading.
MTU Cork Module MRKT6023 - Recommended reading.
MTU Cork Module MRKT8020 - Recommended reading.
MTU Cork Module SPRT7020 - Recommended reading.
MTU Cork Module AGRI6010 - Recommended reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.