Global strategic management in the service industry : a perspective of the new era / edited by Saloomeh Tabari and Wei Chen.
By: Tabari, Saloomeh. Chen, Wei.
Contributor(s): Tabari, Saloomeh [editor]
| Chen, Wei [editor].
Material type: 
BookPublisher: Bingley : Emerald Publishing House, 2022Copyright date: ©2022Description: xv, 193 pages : illustrations, tables ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781801170826 (hardback).Subject(s): Service industries -- Management | Strategic planning | COVID-19 Pandemic, 2020- -- Economic aspectsAdditional physical formats: Print version: Global strategic management in the service industry : a perspective of the new era DDC classification: 658 Also available in electronic form.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658 (Browse shelf(Opens below)) | Available | 00197527 |
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Enhanced descriptions from Syndetics:
Global Strategic Management in the Service Industry: A Perspective of the New Eracovers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic chapters, issues in digital marketing, online retailing and experiential marketing are examined, as well as the challenges faced by small and large businesses in the service sector. Tabari and Chen provide a fresh view of changes in the strategic management and marketing strategies within the service industry, exchanging new ideas for both the mid and post-pandemic crisis.
Global Strategic Management in the Service Industryillustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented. This is important particularly due to rapid growth and technological advancements developed in service sectors being applied to other industries.
Includes bibliographical references and index.
Also available in electronic form.
Table of contents provided by Syndetics
- List of Tables and Figures (p. ix)
- About the Contributors (p. xi)
- Foreword (p. xvii)
- Preface (p. xix)
- Acknowledgements (p. xxi)
- Chapter 1 The Impact of the COVID-19 Pandemic on Consumer Purchasing Behaviour: Implications for the Retail Sector (p. 1)
- Chapter 2 Employees' STARA Awareness and Innovative Work Behavioural Intentions: Evidence from US Casual Dining Restaurants (p. 17)
- Chapter 3 The Strategic Decision to Internationalize Within Soft Services: The Context of Hotels (p. 57)
- Chapter 4 Social Media for Wine Tourism: The Digital Winescape of Cretan Wineries in the Era of COVID-19 (p. 81)
- Chapter 5 Ethnic Female Entrepreneurs in the Service Sector: Challenges and Motivations (p. 99)
- Chapter 6 Leadership, Innovation and Services Strategy in China's Rural Tourism During Post-pandemic Period (p. 119)
- Chapter 7 The Impact of COVID-19 on Group Tour Operators and the Implications for Overtourism (p. 139)
- Chapter 8 Café Tribes: A Typology of Café Customers (p. 153)
- Chapter 9 Menu Labelling and Customer Decision-Making: Case of Calorie Information on the Menu of the Quick-service Restaurants (p. 163)
- Chapter 10 The Role of Experiences in Driving Strategy in the 21st Century (p. 175)
- Index (p. 189)
Author notes provided by Syndetics
Saloomeh Tabari is Senior Lecturer in Marketing at the University of Huddersfield. Her research mainly centres on consumer behaviour, intercultural communication, cultural intelligence, and cross cultural marketing.Wei Chen is Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experiences in cross-culture management in hospitality and tourism industry.