MTU Library Catalogue

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Visual research : an introduction to research methods in graphic design / Russell Bestley and Paul McNeil.

By: Bestley, Russell [author.].
Contributor(s): McNeil, Paul (Graphic designer) [author.].
Material type: materialTypeLabelBookPublisher: London ; New York : Bloomsbury, 2022Copyright date: ©2022 Edition: 4th edition.Description: 250 pages : illustrations (chiefly color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781350160569 (paperback).Subject(s): Graphic arts -- Research | Design -- ResearchDDC classification: 741.6072
Contents:
Why research -- Design literacy -- Analysis and proposition -- Visual comparison -- Theory in practice -- Audience and message -- Process and materials -- Synthesis -- Key concepts.
Summary: "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"-- Provided by publisher.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 741.6072 (Browse shelf(Opens below)) Available MTU Module DESI 8003,8015 - Core reading. MTU Cork Module ARTS 6003 - Core reading. 00218978
General lending MTU Bishopstown Library Lending 741.6072 (Browse shelf(Opens below)) Available MTU Module DESI 8003,8015 - Core reading. MTU CORK Module ARTS 6003 - Core reading, 00218980
Total holds: 0

Enhanced descriptions from Syndetics:

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.

With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

Includes bibliographical references and index.

Why research -- Design literacy -- Analysis and proposition -- Visual comparison -- Theory in practice -- Audience and message -- Process and materials -- Synthesis -- Key concepts.

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"-- Provided by publisher.

MTU CORK Module DESI 8003 - Core reading.

MTU CORK Module DESI 8015 - Core reading.

MTU CORK Module ARTS 6003 - Core reading.

Table of contents provided by Syndetics

  • Foreword (8)
  • Introduction (10)
  • The Structure of this Book (13)
  • A Manifesto for Higher Learning in Design (14)
  • 01 Why Research? (16)
  • Problematizing Design (20)
  • Design Research (20)
  • Critical Thinking and Critical Reflection (20)
  • Terms of Reference (20)
  • The Design Cycle (22)
  • Thinking Differently (23)
  • Design and Education (24)
  • Analysis to Synthesis (25)
  • Case Study 01: Delugional Games (26)
  • Case Study 02: Blackdora: A Type Hybrid (34)
  • 02 Design Literacy (44)
  • Invisible Systems (48)
  • Visual Meaning (48)
  • Reading a Text (49)
  • Principles of Gestalt (50)
  • Case Study 03: Visual Grammar (52)
  • 03 Analysis and Proposition (62)
  • Research and Design (66)
  • Defining the Project (66)
  • The Research Context (66)
  • The Research Question (67)
  • The Research Methodology (67)
  • Safety in Numbers (68)
  • Claim and Evidence (69)
  • Evaluating the Design of Objects (70)
  • Case Study 04: Emotionally Vague (72)
  • Case Study 05: Message as Flux (80)
  • Case Study 06: Memorial (90)
  • 04 Visual Comparisons (98)
  • Looking Closer (102)
  • Qualitative and Quantitative Analysis (103)
  • Make More Mistakes (103)
  • Case Study 07: Ticket, Value, Meaning (106)
  • Case Study 08: Floorspace (112)
  • 05 Theory in Practice (118)
  • Engaging with Visual Research (122)
  • Structuralism and Semiotics (122)
  • Connotation and Denotation (123)
  • Familiarity Counts (123)
  • Birds of a Feather (124)
  • The Designer as Author (125)
  • Case Study 09: Teaching Typographic Design (126)
  • Case Study 10: Graphics in Control (136)
  • 06 Audeince and Message (144)
  • Defining Audience (148)
  • Are You Receiving Me? (148)
  • Post/Modernity (149)
  • Poststructuralism (149)
  • Distant Relatives (150)
  • Audience-Centred Graphic Design (151)
  • Case Study 11: England's Burning (152)
  • Case Study 12: The English Difference (160)
  • Case Study 13: Dynamic Brand Identity (166)
  • 07 Process and Materials (176)
  • Practical Considerations (180)
  • Materials and Materiality (180)
  • Affordance (180)
  • Rubbish Theory (181)
  • Art and Craft (181)
  • Form Follows Technology (182)
  • The Production Process (183)
  • Case Study 14: Mapping Family History (184)
  • Case Study 15: Stencil Action (190)
  • Case Study 16: Lost and Found (198)
  • 08 Synthesis (204)
  • Visualizing Research as Subject (208)
  • Reserach and Development (208)
  • Design and Politics (209)
  • The Designer's Voice (210)
  • Creative Solutions (211)
  • Case Study 17: Biography: The Third Truth (212)
  • Case Study 18: The Responsive City (218)
  • Case Study 19: A Transferable Research Method (226)
  • 09 Key Concepts (232)
  • Key Concepts arranged in alphabetical order (234)
  • Appendices (244)
  • Further Reading (244)
  • Index (246)
  • Aknowledgements (250)

Author notes provided by Syndetics

Dr. Russ Bestley is a designer, educator and author specializing in graphic design, punk and humour. He is Reader in Graphic Design and Subcultures at London College of Communication, UK, where he supervises postgraduate and PhD students.