MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Marketing: an introductory text / [by] M. J. Baker.

By: Baker, Michael John.
Material type: materialTypeLabelBookPublisher: London : Macmillan, 1971Edition: 3rd. ed.Description: 387 p. ; 23 cm. + pbk.ISBN: 0333236408.Subject(s): MarketingDDC classification: 658.8
Contents:
The marketing concept -- Market structure, conduct and performance -- Demand and supply -- Consumer behavior -- The company: organising for markets -- The distribution of raw materials -- The distribution of industrial goods -- The distribution of consumer goods -- Marketing research -- Product policy, planning and development -- Packaging -- Pricing and price policy -- Distribution policy and the selection of marketing -- Marketing communications -- Advertising -- Sales promotion -- Personal selling and merchandising -- Marketing and economic growth -- International Marketing -- Planning for Marketing -- The written analysis of cases -- The changing face of marketing
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Store 658.8 (Browse shelf(Opens below)) 1 Available 00084068
General lending MTU Bishopstown Library Store 658.8 (Browse shelf(Opens below)) 1 Available 00025326
Total holds: 0

Includes bibliographical references and index.

The marketing concept -- Market structure, conduct and performance -- Demand and supply -- Consumer behavior -- The company: organising for markets -- The distribution of raw materials -- The distribution of industrial goods -- The distribution of consumer goods -- Marketing research -- Product policy, planning and development -- Packaging -- Pricing and price policy -- Distribution policy and the selection of marketing -- Marketing communications -- Advertising -- Sales promotion -- Personal selling and merchandising -- Marketing and economic growth -- International Marketing -- Planning for Marketing -- The written analysis of cases -- The changing face of marketing