Confident digital content : master the fundamentals of online video, design, writing and social media to supercharge your career / Adam Waters.
By: Waters, Adam [author.]
.
Material type: 
BookSeries: Confident series: Publisher: London : KoganPage, 2020Copyright date: ©2020Edition: Second edition.Description: ix, 202 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781789663365 (paperback); 1789663369 (paperback).Other title: Confident digital content: how to create and manage amazing social media and web content for a futureproof career.Subject(s): Digital mediaDDC classification: 006.7 Summary: Presents exercises to learn the fundamentals of digital creativity; discusses how to improve leadership, creativity, and entrepreneurial skills; and offers case studies from individuals working at CNN, Crocstar Media, and HuffPost UK to show real-world examples.
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Careers | 006.7 (Browse shelf(Opens below)) | Available | Careers Collection | 00219386 |
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Enhanced descriptions from Syndetics:
Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.
Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.
This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.
About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.
Presents exercises to learn the fundamentals of digital creativity; discusses how to improve leadership, creativity, and entrepreneurial skills; and offers case studies from individuals working at CNN, Crocstar Media, and HuffPost UK to show real-world examples.
Table of contents provided by Syndetics
- Acknowledgements (p. xi)
- Introduction (p. 1)
- What we mean by digital (p. 1)
- What this means for you (p. 2)
- How did we get to where we are now? (p. 2)
- What this book is about (p. 4)
- Before we begin... (p. 4)
- 01 Why digital content skills are essential for your career (p. 7)
- What has digital changed? (p. 8)
- Everyone's digital now (p. 11)
- The digital skills gap (p. 13)
- The benefits of being multi-skilled (p. 18)
- Becoming more employable (p. 23)
- Demonstrating your skills (p. 27)
- Summary (p. 30)
- Note (p. 30)
- 02 How to write for digital (p. 31)
- Short-form writing (p. 33)
- Long-form writing (p. 40)
- Storytelling (p. 44)
- Press releases (p. 45)
- Creating a style guide (p. 47)
- Common mistakes (p. 49)
- Summary (p. 52)
- 03 Making great video (p. 53)
- Why video is essential (p. 55)
- The differences between linear and digital video (p. 57)
- The types of digital video (p. 59)
- The skills you (and your team) need (p. 62)
- The equipment you (and your team) need (p. 66)
- Live video (p. 71)
- Common mistakes (p. 74)
- Summary (p. 77)
- 04 Graphic design, photography and audio (p. 79)
- Photography (p. 79)
- Audio (p. 90)
- Graphic design (p. 100)
- Brand world (p. 105)
- Summary (p. 107)
- 05 Digital community building (p. 109)
- Building a community (p. 111)
- Finding out what they think (p. 116)
- Moderation (p. 118)
- Going live (p. 120)
- The rise of messaging apps (p. 123)
- User-generated content (p. 124)
- Influencers (p. 125)
- When things go wrong (p. 127)
- Summary (p. 130)
- 06 Evaluation (p. 131)
- Why producing great stuff is only half the job (p. 133)
- Commonly used terms explained (p. 136)
- Common mistakes (p. 144)
- Specializing as an evaluator (p. 146)
- Using evaluation to encourage (p. 148)
- Summary (p. 151)
- 07 Social media (p. 153)
- Mythbusting (p. 156)
- How to choose the right network (p. 159)
- Going viral (p. 163)
- Emotional hooks (p. 164)
- The serious stuff (p. 165)
- Tone of voice (p. 168)
- Challenges (p. 170)
- Common mistakes (p. 172)
- Summary (p. 175)
- 08 People (p. 177)
- Types of people you'll encounter (p. 178)
- Learning to embrace the risks of digital (p. 181)
- Digital content's place in the organization (p. 183)
- How to build a creative team culture (p. 185)
- Developing your leadership skills (p. 187)
- Networking tools (p. 189)
- Summary (p. 193)
- Conclusion (p. 195)
- Index (p. 197)