Enhanced descriptions from Syndetics:

`This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Table of contents provided by Syndetics

• Marketing Disequilibrium
• On Redress and Restoration
• Part 1 Marketing Philosophy
• Postmodernism
• The End of Marketing?
• Commentary
• Part 2 Redefining Markets
• From Marketing to Societing
• When the Link Is More Important than the Thing
• Exchange, Institutions and Time
• Commentary
• Part 3 Reframing Consumers
• Symbolic Meaning and Postmodern Consumer Culture
• It's a Matter of Time
• The Significance of the Women's Market in Consumption
• Commentary
• Part 4 Marketing Ethics
• Morality and the Marketplace
• An Everyday Story of Consumer Ethics
• Theory, Ethical Critique and the Experience of Marketing
• Commentary
• Commentary
• Part 5 The Marketing Profession
• The Process of Inter-Professional Competition
• A Case of Expertise and Politics
• On the Idolization of Markets and the Denigration of Marketers
• Some Critical Reflections on a Professional Paradox
• Commentary
• Part 6 Marketing Pedagogy
• Research, Rhetoric and Reality
• Marketing's Trifid
• Research in Marketing
• Some Trends, Some Recommendations
• Commentary

Author notes provided by Syndetics

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory'' (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann). Robert Wensley is Emeritus Professor of Policy and Marketing at the Warwick Business School. Professor at Warwick since 1986 and Chair of the School from 1989 to 1994, and Chair of the Faculty of Social Studies from 1997 to 1999. Most recently Director of the AIM Research initiative from 2004 to 2011. He was previously with RHM Foods, Tube Investments and the London Business School and was visiting Professor at UCLA (twice) and University of Florida. He was Chair of the Council of the Tavistock Institute of Human Relations from 1998 until 2003 and a member of the Sunningdale Institute (2008 -11) He is a Fellow of the British Academy of Management (FBAM), the Chartered Institute of Marketing (FCIM) and The Academy of Social Sciences (FAcSS). He was awarded the BAM Richard Whipp Lifetime Achievement Award in 2012 and previously awarded the 1981 and 1988 Alpha Kappa Psi prize for the most outstanding article in the US Journal of Marketing and the Millennium Prize for the best paper in the Journal of Marketing Management He was appointed to the Council of the ESRC from 2001 to 2004 and was a Board member of the ESRC Research Grants Board from 1991 to 1995. He is a member of the Advisory Board of the Warburg Institute and the Academic Advisory Board of the Chartered Management Institute. Over his academic career, he has been involved with consultancy and management development for many major organisations. Richard Whittington teaches strategy at the Said Business School and New College, where he is Millman Fellow in Management