MTU Library Catalogue

Syndetics cover image
Image from Syndetics

New venture strategy : timing, enviromental uncertainty, and performance / Dean A. Shepherd and Mark Shanley.

By: Shepherd, Dean A.
Contributor(s): Shanley, Mark (Mark T.).
Material type: materialTypeLabelBookSeries: Entrepreneurship and the management of growing enterprises.Publisher: Thousand Oaks, CA ; London : Sage, c1998Description: 112 p. : ill. ; 24 cm.ISBN: 0761913548; 076191353X.Subject(s): New business enterprises -- Management | Barriers to entry (Industrial organization)DDC classification: 658.11
Contents:
Common wisdom on the timing of entry -- Environmental stability, timing and new venture performance -- Educational capability, timing and new venture performance -- Barriers to entry, timing and new venture performance -- Scope of entry and degree of mimicry: Two factors that affect new venture uncertainty -- Competence, timing of entry and new venture performance -- Conclusion and summary.

Enhanced descriptions from Syndetics:

If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and following? What factors should an entrepreneur consider in deciding when to take the lead in being the first to introduce a new product or service? What can be done to improve new venture performance? New Venture Strategy examines the process of introducing a new product or service and offers readers a framework for thinking through the issues involved in new venture performance. Examples include entry timing, market conditions facing the entrant, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between independent and corporate ventures. New Venture Strategy will be useful as a core text in courses on entrepreneurship, corporate entrepreneurship, new product development, small business, and strategic planning. It will also be of interest to those developing business plans and others involved in new venture funding, marketing, and business development.

Includes bibliographical references (pages 99-106) and index.

Common wisdom on the timing of entry -- Environmental stability, timing and new venture performance -- Educational capability, timing and new venture performance -- Barriers to entry, timing and new venture performance -- Scope of entry and degree of mimicry: Two factors that affect new venture uncertainty -- Competence, timing of entry and new venture performance -- Conclusion and summary.

Table of contents provided by Syndetics

  • Common Wisdom on the Timing of Entry
  • Environmental Stability, Timing and New Venture Performance
  • Educational Capability, Timing and New Venture Performance
  • Barriers to Entry, Timing and New Venture Performance
  • Scope of Entry and Degree of Mimicry
  • Two Factors That Affect New Venture Uncertainty
  • Competence, Timing of Entry and New Venture Performance
  • Conclusion and Summary

Author notes provided by Syndetics

Dean A. Shepherd is Assistant Professor of Entrepreneurship and Strategy at the Lally School of Management and Technology, Rensselaer Polytechnic Institute.
Mark Shanley is Associate Professor of Management and Strategy at the J.L. Kellogg Graduate School of Management, Northwestern University.