MTU Library Catalogue

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Pricing / F. Livesey.

By: Livesey, Frank.
Material type: materialTypeLabelBookSeries: Macmillan studies in marketing management.Publisher: London : Macmillan, 1976Description: xi, 170 p. : ill. ; 23 cm.ISBN: 0333184793.Subject(s): PricingDDC classification: 658.816
Contents:
Objectives and constraints -- Basic models of price determination -- Product differentiation and the marketing mix -- The price awareness and sensitivity of consumers -- Costs and prices: some additional consideration -- Differential pricing -- Promotional pricing -- Pricing and the product life-cycle -- Product-line pricing -- Pricing in bid situations -- Transfer pricing, pricing in multinational companies -- Retail pricing -- Legal constraints on pricing decisions -- Pricing: art or science
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Store 658.816 (Browse shelf(Opens below)) 1 Available 00033523
Total holds: 0

Includes bibliographical references and index.

Objectives and constraints -- Basic models of price determination -- Product differentiation and the marketing mix -- The price awareness and sensitivity of consumers -- Costs and prices: some additional consideration -- Differential pricing -- Promotional pricing -- Pricing and the product life-cycle -- Product-line pricing -- Pricing in bid situations -- Transfer pricing, pricing in multinational companies -- Retail pricing -- Legal constraints on pricing decisions -- Pricing: art or science