MTU Library Catalogue

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Strategic alliances : an entrepreneurial approach to globalization / Michael Y. Yoshino and U. Srinivasa Rangan.

By: Yoshino, M. Y. (Michael Y.).
Contributor(s): Rangan, V. Srinivasa.
Material type: materialTypeLabelBookPublisher: Boston, Ma. : Harvard Business School Press, 1995Description: xii,257p ; 24cm + hbk.ISBN: 0875845843.Subject(s): Strategic alliances (Business) | Competition, InternationalDDC classification: 658
Contents:
Part I: Alliances old and new -- The world of alliances -- A tale of two alliance companies -- Part II: Global competition and strategic alliances -- Strategic logic of alliances: Entrepreneurial globalization -- Forging strategic alliances: a road map -- Part III: Managing strategic alliances -- Managing alliances: challenges and tasks -- Managing alliances: the job of the alliance manager -- Managing alliances: The role of top management -- Managing alliances: the multibusiness firm -- Part IV: From alliances to networks -- The next frontier: Managing the global network corporation.

Enhanced descriptions from Syndetics:

In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships, but in continuously developing organizational process innovations to manage a global network of dynamic alliances.

Includes bibliographical references (pages 207-245) and index.

Part I: Alliances old and new -- The world of alliances -- A tale of two alliance companies -- Part II: Global competition and strategic alliances -- Strategic logic of alliances: Entrepreneurial globalization -- Forging strategic alliances: a road map -- Part III: Managing strategic alliances -- Managing alliances: challenges and tasks -- Managing alliances: the job of the alliance manager -- Managing alliances: The role of top management -- Managing alliances: the multibusiness firm -- Part IV: From alliances to networks -- The next frontier: Managing the global network corporation.