MTU Library Catalogue

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The power of logos : how to create effective company logos / William A. Haig and Laurel Harper.

By: Haig, William L.
Contributor(s): Harper, Laurel.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, 1997Description: xiv, 191 p. : ill. (some col.) + 24 cm.ISBN: 0471287784.Subject(s): Corporate image | Logos (Symbols)DDC classification: 659.285
Contents:
The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 659.285 (Browse shelf(Opens below)) 1 Available 00075625
Total holds: 0

Enhanced descriptions from Syndetics:

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concepts how to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer

Includes bibliographical references (page 173) and index.

The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos.

Table of contents provided by Syndetics

  • What Is Logo Power?
  • The Power of Credibility
  • Planning for Power
  • The Design Process
  • Implementation
  • Case Studies
  • The Businessperson2s Guide to Great Logos
  • Glossary: The Language of Logo Design
  • Suggested Reading
  • Figure Credits
  • Index

Author notes provided by Syndetics

About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus -- the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.