A guide to careers in design : becoming a graphic designer / Steven Heller and Teresa Fernandes.
By: Heller, Steven [author]
.
Contributor(s): Fernandes, Teresa [author].
Material type: 
BookPublisher: New York ; Chichester : Wiley, 1999Description: 288 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471292990.Subject(s): Commercial art | Graphic artsDDC classification: 741.6023 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.6023 (Browse shelf(Opens below)) | 1 | Available | 00071271 |
Enhanced descriptions from Syndetics:
Here is the complete guide to today's graphic design careers - a clear and concise survey of the many types of opportunities available in the field. Filled with interviews and advice from leading designers, it covers graphic design media, work types and settings, educational training, portfolio preparation, getting a job, and much more.
The world of graphic design now boasts more opportunities in more industries using a broader range of media than ever before. Becoming a Graphic Designer gives you the information you need to start taking advantage of them - with a clear and comprehensive survey of today's graphic design careers filled with thoughts and advice from top working designers.
Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile the major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.
Both traditional and electronic media are examined in detail - including print, film titles, TV graphics, Web design, motion graphics, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Wired magazine, Martha Stewart Living magazine, and MTV hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. And a resource guide to design publications and organizations points the way to further information and guidance. Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
Includes bibliographical references and index.
Introduction: So you want to become a graphic designer? -- Section One: Design specialties -- Section Two: Design businesses -- Section Three: Design options -- Section Four: Design education.
Table of contents provided by Syndetics
- Preface
- Introduction
- So You Want to Become a Graphic Designer? How I Became a Graphic Designer
- Section 1 Design Specialties
- Editorial
- Corporate Design
- Book Design
- Music/CDs
- Information Design
- Advertising and Branding
- Environmental
- Interactivity
- What Do You Look For? Motion
- Type and Lettering
- Advice To Designers
- Section 2 Design Businesses
- Freelancers
- Small Studio
- Partnerships
- Medium Firm
- Large Firm
- On Personal Style
- Section 3 Design Options
- Crossing Disciplines
- Entrepreneurs
- Authorship
- Major Influences
- Section 4 Design Education
- Undergraduate
- Graduate
- Continuing Education
- List of Schools
- The Future of Graphic Design
- Appendix: Resource Guide
- Bibliography
- Recommended Reading
- Index
- Designers
Author notes provided by Syndetics
Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.He lives in New York City.
(Bowker Author Biography)