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Exploration in marketing thought / by Gordon Wills ; in association with marketing colleagues at the University of Bradford Management Centre and with a foreword by Harry Henry.
By: Prestoungrange, Gordon
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Material type: 
BookPublisher: Bradford : London : Bradford University Press, [Distributed by] Lockwood, 1971Description: xxv, 390 p. : ill ; 23 cm. + hbk.ISBN: 025896779X.Subject(s): MarketingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00033707 |
Total holds: 0
Includes bibliographical references.