Inside corporate innovation : strategy, structure, and managerial skills / Robert A. Burgelman, Leonard R. Sayles.
By: Burgelman, Robert A
.
Contributor(s): Sayles, Leonard R. (Leonard Robert).
Material type:
BookPublisher: New York : London : Free Press Collier Macmillan, c1986Description: viii,216p ; 25cm.ISBN: 0029043409; 9780029043400.Subject(s): Technological innovations -- United States | Technological innovations -- Management | New products | Management & management techniquesDDC classification: 658.4 BUR
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4 BUR (Browse shelf(Opens below)) | 1 | Available | 38888000153050 |
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Enhanced descriptions from Syndetics:
The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies and involving complex, sometimes protracted negotiation processes between individuals and corporate identities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship. Copyright © Libri GmbH. All rights reserved.
Bibliography: p. 201-212.
Includes index.
Includes index.
Table of contents provided by Syndetics
- Contents
- Preface
- Acknowledgments
- 1 Internal Corporate Venturing
- 2 Can Exploratory Research Be Planned?
- 3 Transforming Invention into Innovation
- 4 Conceiving New Business Opportunities
- 5 Transforming Projects into Ventures
- 6 Establishing a One-Product Business
- 7 From a One-Product to a Multiline Business
- 8 The New-Venture Division in the Corporate Context
- 9 An Overview of Internal Corporate Venturing
- 10 Management Strategies That Improve the Odds
- 11 The Role of Corporate Entrepreneurship in Established Firms
- Epilogue A New Organizational Revolution in the Making?
- Appendix Methodology and Research Design
- Notes
- Index