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Value-added marketing : marketing management for superior results.
By: Nilson, Torsten H
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Material type: 
BookPublisher: McGraw-Hill Book Co, c1992Description: xiv,189p.ISBN: 0077076559 (m); 9780077076559.Subject(s): Marketing -- Management | Sales & marketingDDC classification: 658.8 NIL Summary: "Value-added marketing" is an approach to marketing which focuses on the real business issues rather than on a search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework and management advice for implementation of this new concept.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 NIL (Browse shelf(Opens below)) | 1 | Available | 38888000148019 |
Total holds: 0
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| 658.8 MUR Marketing management : an introduction / | 658.8 MUR Managing marketing : concepts and Irish cases / | 658.8 MUR Managing marketing : concepts and Irish cases / | 658.8 NIL Value-added marketing : marketing management for superior results. | 658.8 OLI Marketing today / | 658.8 O'SH Competitive marketing : a strategic approach / | 658.8 PAL International marketing / |
"Value-added marketing" is an approach to marketing which focuses on the real business issues rather than on a search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework and management advice for implementation of this new concept.