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Fundamentals of marketing / William J. Stanton.
By: Stanton, William J
.
Material type: 
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1984Edition: 7th ed.Description: xxii, 697 p. : ill. ; 25 cm.ISBN: 007066577X; 0070609071.Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 STA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 STA (Browse shelf(Opens below)) | 1 | Available | 38888000147961 |
Total holds: 0
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| 658.8 SMI Marketing communications : an integrated approach. | 658.8 SMI Marketing communications : an integrated approach / | 658.8 SPU Case studies in marketing / | 658.8 STA Fundamentals of marketing / | 658.8 STA How to prepare a marketing plan / | 658.8 STA Fundamentals of marketing. | 658.8 STA Fundamentals of marketing. |
Includes bibliographical references and indexes.