How to prepare a marketing plan / John Stapleton.
By: Stapleton, John
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Material type: 
BookPublisher: Aldershot : Gower, 1982, c1974Edition: 3rd ed.Description: 299p : ill ; 20x24cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0566022885; 9780566022883.Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.8 STA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 STA (Browse shelf(Opens below)) | 1 | Available | 38888000149108 |
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| 658.8 SMI Marketing communications : an integrated approach / | 658.8 SPU Case studies in marketing / | 658.8 STA Fundamentals of marketing / | 658.8 STA How to prepare a marketing plan / | 658.8 STA Fundamentals of marketing. | 658.8 STA Fundamentals of marketing. | 658.8 STO Successful sport marketing / |
Enhanced descriptions from Syndetics:
Though useful as an overview when read straight through, intended primarily as a reference, with each chapter containing information that marketing professionals can consult at the various stages of creating and implementing a plan. Considers auditing the company's competitiveness, deciding marketing objectives and developing strategies, choosing among the several types of plan, and constraints on implementation. First published in 1971 and continuously in print through the fourth edition in 1989. The peculiar shape--10" deep and 7" high--seems to facilitate the many sample forms and charts shown. Annotation copyrighted by Book News, Inc., Portland, OR
Previous ed.: 1974.
Includes index.