The fundamentals and practice of marketing / John Wilmshurst.
By: Wilmshurst, John
.
Contributor(s): CAM Foundation | Institute of Marketing.
Material type: 
BookPublisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978Description: vii,213p : ill, 1facsim, forms ; 23cm + pbk.Subject(s): MarketingDDC classification: 658.8 WIL
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 WIL (Browse shelf(Opens below)) | 1 | Available | 38888000146989 |
Total holds: 0
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Includes bibliographies and index.