MTU Library Catalogue

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Strategic management / Fred R. David

By: David, Fred R.
Material type: materialTypeLabelBookPublisher: Columbus : Merrill Pub. Co., c1989Edition: 2nd ed.Description: xxii, 930 p. : ill. ; 25 cm.ISBN: 0675209382; 9780675209380.Subject(s): Strategic planning -- Case studiesDDC classification: 658 DAV
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658 DAV (Browse shelf(Opens below)) 1 Available 38888000158497
Total holds: 0

Enhanced descriptions from Syndetics:

A textbook for the business policy and strategic management course. New with this edition (4th ed., 1993) is an exercise at the end of each chapter that directs students to contact or visit local businesses to investigate important strategic management topics. This edition has a total of 35 cases, 13 new and 22 updated from the previous edition. Numerous ancillary materials are available. Annotation copyright by Book News, Inc., Portland, OR

Includes bibliographies and indexes.

Table of contents provided by Syndetics

  • Service Companies
  • Airlines
  • 1 Southwest Airlines Co. 2002
  • 2 US Airways Group, Inc. 2002
  • Internet Companies
  • 3 E-Trade Group, Inc. 2002
  • 4 EBay 2002
  • 5 Amazon.com, Inc. 2002
  • Retailers
  • 6 Limited Brands. 2002
  • 7 Wal-Mart Stores, Inc. 2002
  • 8 Target Corporation 2002
  • 9 Best Buy Company, Inc. 2002
  • Hotel and Gaming
  • 10 Mandalay Resort Group 2002
  • 11 Harrah's Entertainment, Inc. 2002
  • Banks
  • 12 Wachovia Corporation 2002
  • 13 First State Bank of Roans Prairie 2002
  • Zoos and Clubs
  • 14 The Audubon Nature Institute 2002
  • 15 Riverbanks Zoological Park and Botanical Garden 2002
  • Travel
  • 16 Carnival Corporation 2002
  • 17 Royal Caribbean Cruises, Ltd. 2002
  • Churches
  • 18 Central United Methodist Church 2002
  • 19 Elkins Lake Baptist Church 2002
  • Retailers
  • 20 Winn-Dixie Stores, Inc. 2002
  • 21 Strictly Roots Natural Hair Care Salon 2002
  • Manufacturing Companies
  • Transportation
  • 22 The Classic Car Club of America 2002
  • 23 Harley-Davidson, Inc. 2002
  • 24 Winnebago Industries, Inc. 2002
  • Cosmetics
  • 25 Avon Products, Inc. 2002
  • 26 Revlon, Inc. 2002
  • Food
  • 27 Pilgrim's Pride Corporation 2002
  • 28 H.J. Heinz Company 2002
  • 29 Hershey Foods Corporation 2002
  • Aerospace
  • 30 Boeing 2002
  • 31 Lockheed Martin Corporation 2002
  • Computers
  • 32 Dell Computer Corporation 2002
  • 33 Hewlett-Packard Company 2002
  • Medical
  • 34 Stryker Corporation 2002
  • 35 Biomet, Inc. 2002
  • Magazines
  • 36 Playboy Enterprises, Inc. 2002
  • 37 The Readers Digest Association, Inc. 2002
  • Footwear
  • 38 Nike, Inc. 2002
  • 39 Reebok International, Ltd. 2002
  • Tobacco and Beer
  • 40 UST, Inc. 2002
  • 41 Coors 2002
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