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CHOICE Review

Using very broad definitions, such as tourists as "persons who stay overnight at a destination" and heritage as "things of value which have been passed from one generation to the next," Prentice effectively illustrates the all-encompassing and complex nature of heritage tourism. He also offers very practical ideas and examples for evaluating the industry. Heritage tourism is not limited to visiting history museums. For instance, the tradition of "rambling" or walking through a landscape thick with the evidence of past human occupation is considered, by British tourists, a heritage activity. Most of Prentice's primary data is taken from studies that he conducted in England and Wales, but he also uses relevant studies from North America and continental Europe. Within this context, the work demonstrates the significance of distinguishing between domestic and international tourists when expectations and satisfaction are to be assessed. It also shows the problem in differentiating between business and leisure travel. An important contribution to the study and the management of tourism. Graduate; faculty; professional. S. Brown; Historic Savannah Foundation