Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
By: Tull, Donald S
.
Contributor(s): Hawkins, Del I.
Material type: 
BookPublisher: New York : London : Macmillan ; Collier Macmillan, c1984Edition: 3rd ed.Description: xvi, 794 p. : ill. ; 24 cm. pbk.ISBN: 0029468000 (paperback).Subject(s): Marketing research | Marketing research -- Case studies | Marketing ResearchDDC classification: 658.83 TUL
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.83 TUL (Browse shelf(Opens below)) | 1 | Available | 38888000145478 |
CW037, CW088
CW738
CW838
Includes bibliographical references and index.
20.00